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When choosing a micro-niche for your ecommerce store, there are several practical factors to consider. Three of these factors (which we'll call the 'Big 3') are do-or-die factors that are absolutely critical to your success. Then there are a handful of other factors you should also consider before deciding on a product line.

This sketch by Store Coach lays out the 8-step 'game plan' for building a profitable ecommerce store. The training videos carefully walk you through every tiny detail in this 8-step process.

We're updating the process flow (order of the steps) for finding a supplier & setting up your store. These changes will substantially increase your chances of getting suppliers to set you up with a dealer account.

We continue to get a lot of questions from Store Coach members who live outside the USA. Most of you are asking the same questions about how to make Store Coach work for you. We try to answer all of those questions in this article.

This guide features a sample web page that has correctly implemented on-page optimization. Use this web page as your guide for implementing your own on-page optimization and creating your meta tags.

The biggest key to creating compelling PPC ads is to make sure that all 3 of these things match: 1) the phrase the searcher entered, 2) the headline & content of your ad, and 3) the landing page the ad links to.

The mission of a product page is to get the visitor to click the 'Add to Cart' button and purchase the product. This article gives suggestions on how to optimize product pages using Zulu Cart, Store Coach's cutting edge shopping cart.

All else being equal, Google ranks sites that are well-connected (through backlinks) to other sites on the web higher than than sites that are an island off on their own.

When seeking links to your store, make sure to do so in a very natural way. This article lists several factors to consider in order to make your links look as natural to Google as you possibly can.

More and more, Google focuses on the user experience visitors have at a website to determine how well that website should rank in the Google search engine. This article explains what you should do to improve your users' experience.

This article explains how to deal with manufacturers who say they have a 'no online-only' policy (i.e. they say you need a brick and mortar store in order to get a dealer account).

It's a good idea to create an XML sitemap of your ecommerce store and submit it to Google. Read this article to learn how to create a sitemap.xml file and notify Google about it.

Non US residents sometimes run into a few road blocks in the early stages of trying to set up a business entity, merchant account services, and dealer accounts with US-based suppliers. This article discusses those challenges and provides solutions to them.

The primary link building strategy Store Coach recommends is trying to get the best backlinks your top competitors have. Store Coach's 'Competitor Link Thief' tool makes this easy!

Social networking sites like Facebook and Twitter can be a great source for generating a lot of targeted direct traffic to your ecommerce website. Learn how to properly use social networks to promote your site in this article by Store Coach.

Adding a blog to your ecommerce website is a great way to make sure your site constantly has fresh, unique content. Not only can a blog be a great way to drive traffic to your store pages, but it also provides important SEO benefits that will help your site rank higher in Google.

If you struggle to understand the product supply chain, or you aren't real sure what the difference is between a brand, a manufacturer, and a distributor, this article will clear that up for you.

This article explains how to find retailers in your chosen niche that have an affiliate program, how to become an affiliate for them, and how to use Zulu Cart to build a web store that promotes their products.

Check out Store Coach's insanely simple SEO plan & learn how to improve your ecommerce store's traffic and rankings in Google and other major search engines.

Learn what white hat SEO is and what Store Coach means when he uses that phrase.