One of the best things you can do for SEO is add a blog to your website. Google
loves it when sites regularly add fresh, unique content. Having a blog
makes it fast and easy to constantly be adding new content to your website. Not
only will your blog posts themselves be seen as fresh content, but any comments
made by people who read your blog will also count as new content. Sometimes a
particularly helpful, funny or controversial blog post can continue generating
new content for months as readers chime in with their opinions and
personal stories.
In addition to adding fresh content Google can eat up, having a blog also
enhances the user experience. When you have an active, interesting blog,
visitors typically view more pages and stay on your site longer, which has two
major benefits. First, the more time visitors "invest" in your site, the more
likely they are to make a purchase. Second, Google has come to care more and
more about the user experience (measured by statistics like bounce rate, pages
per visitor, and time on site) when ranking pages and has given such factors
increasing weight in its algorithm. Adding a blog and keeping visitors on your
site for longer could be a difference maker in how well your website
ranks.
WordPress blogs are free and are super easy to install, customize, and
administer. They are also secure and search-engine optimized, which is very
important. For these reasons, we recommend using WordPress. Read the articles
below to learn how to:
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