A backlink is hyperlink on someone else's website that links to your website. For example, if you post a link to your e-commerce store on your personal Facebook page, you have created a backlink to your store.

Probably the #1 most important factor for Search Engine Optimization (SEO) is the number and quality of backlinks to your store. When other sites on the Internet link to your website, they essentially "pass" some of their authority, reputation, and importance to your site. When Google and the other search engines see a lot of other sites linking to your website, they will rank your site better (higher).

The key component of a backlink is the anchor text, which is the text of the hyperlink itself (or alt tag in the case of image links). The anchor text is kind of the "title" of the link, so it tells Google what the link is about. Therefore, when seeking backlinks to your store, it is important to make sure the anchor text of the backlinks contains or is highly related to the keyword phrases you are targeting.

A high-quality backlink is one that a) looks "natural" and b) comes from a high-authority web page. The perfect backlink would meet the following criteria:

• The anchor text of the backlink contains the keyword phrase you are trying to rank for


• The meta title and textual content of the linking page matches the meta title and content of your web page that is being linked to


• The linking page has a high Google PageRank (PR), indicating that it has a lot of authority/reputation/importance in Google's eyes


• The backlink has been in existence and has remained on the linking page for a long period of time (the longer, the better)