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In this article, Store Coach teaches you the importance of setting up correct AVS settings for on-site credit card processing for your online store. Proper AVS settings will help you avoid chargebacks and fraud.
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Learn how to set up a free PayPal Business Account for your ecommerce store in this article by Store Coach. You should offer PayPal as a checkout option even if you have a merchant account and accept major credit cards on your web store.
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Learn how to obtain & install an SSL Certificate in this article by Store Coach. If you accept credit card payments at your online store, you need an SSL to encrypt sensitive information and to be PCI compliant.
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Your store's home page should focus on and be built around your main keyword phrase(s). This articles explains how to search-engine-optimize your home page.
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The mission of a product page is to get the visitor to click the 'Add to Cart' button and purchase the product. This article gives suggestions on how to optimize product pages using Zulu Cart, Store Coach's cutting edge shopping cart.
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Many ecommerce newbies obsess about trying to charge their customers the exact amount for shipping that they are charged by their supplier. This is NOT how you should determine what to charge your customers for shipping!
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Choosing what shipping options to offer customers and how much to charge for shipping is one of the trickiest tasks of building your store. This article by Store Coach provides advice on how to best make that decision.
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Your store logo, banner ads, and other graphics on your site go a long way in giving customers the assurance that your store is professional and up to date & in giving them confidence that they will save money by shopping at your store.
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This article by Store Coach gives advice on how to determine the category structure for your ecommerce store in order to help your customers quickly find what they're interested in and buy it.
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Over the last few years of coaching ecommerce newbies, we've seen a lot of the same problems come up over and over again. This article, which encompasses website design, content and architecture, addresses those recurring problems so you can avoid them.
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