-
This article covers the basics of Pay Per Click (or PPC) advertising. It explains how the PPC model works and provides an example to help you understand all the key terms associated with PPC.
-
In the world of pay-per-click advertising, there are a lot of different numbers and metrics to watch. Of all these, Store Coach teaches that 'Cost Per Conversion' is absolute king! Find out why.
-
In sports, it's important to know the rules before you play the game. The same is true for engaging in PPC advertising campaigns. There are a few important rules you must know before you begin.
-
Before you even set up your first paid advertising campaign, it's critical that you know your maximum cost per conversion (which is the maximum amount you can spend on paid advertising to generate 1 sale).
-
The biggest key to creating compelling PPC ads is to make sure that all 3 of these things match: 1) the phrase the searcher entered, 2) the headline & content of your ad, and 3) the landing page the ad links to.
-
There are many things you can do to make your ad JUMP OUT at searchers and entice them to click on it. This article presents some ideas you should try in your A/B split testing.
Browse by Chapter
Read
Tweet