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This comprehensive ecommerce glossary provides definitions for all ecommerce terms and words, as we use them here on Store Coach. These aren't dictionary-type definitions; they are the definitions we've made up to clearly show how we use the terms.
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A-B Split Testing
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A/B split testing is a method for analyzing whether changes and modifications made to your ecommerce store have a positive impact on key metrics such as conversion rate and profitability. -
Above the Fold
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Learn what Store Coach means when he says 'above the fold' during his ecommerce training course.
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Accessory
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An accessory is an add-on to a product purchase that enhances the product or goes along with it. Zulu Cart, Store Coach's exclusive shopping cart software, makes it incredibly easy to set up & manage product accessories.
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Aged Domain Name
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An aged domain name is basically just a domain name that is already in existence and is currently being used (as opposed to an unregistered domain name that you could simply go register).
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Algorithm
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An algorithm is a calculation search engines like Google use to determine which web pages to show a searcher when he or she searches for a particular keyword phrase.
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Anchor Text
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The anchor text of a backlink is the "blue, underlined" clickable portion of the link that actually takes you to the destination web page.
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Article
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An article is basically just a web page containing unique content about any given subject. Learn more about articles and other ecommerce terms at Store Coach.
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Article Spinning
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Article spinning is the process of making changes and modifications to words, sentences, and paragraphs within an article to make its content unique from the article from which it is derived.
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Attribute
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A product attribute is basically just an option or variation of the product (such as color, style, size, etc.), which the customer chooses when he purchases it.
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