Store Coach eCommerce Blog

Social Neworking Do’s and Don’ts – Coach’s Tip of the Week

I'll admit it. I may be pretty good at tweeting out links to great material that others have written, but when it comes to reading the tweets of various people I follow, I get quickly discouraged. There are just so many worthless tweets and so much self promotion going on, it's hard to find the gems amongst the rocks. We've written about how to use social media quite a few times - most recently in our article, "How to Social Network the Right Way." Folks just don't seem to be getting it, though - especially the people who have websites. They know they need to use social networks to promote their websites, so they get locked in on promotion and forget that social networks are about social interactions and networking, neither of which you will be able to do if all you are ever tweeting about is yourself. A few days ago, Neil Patel posted a very good infographic about how to get your first 100 Twitter followers that everyone should check out. Although there are a ton of great statistics in the graphic, the one that stood out to me stated that only 20% of Twitter users were providing… Read More»

Open-Book Sale of a $267k Online Store Netting Over $6k / Month

NFC Performance

10/17/14 - Final $10,000 Price Drop - Current Bid is $128,000 NOTE: This blog post is a guest post by NFC Performance Corporation. Click here for more information. We're selling our profitable online store,, and we've decided to take a very different approach than how we've sold stores in the past. Instead of posting just the basic information about the store in a Flippa listing & then corresponding privately with interested parties, we're providing full disclosure about the store (i.e. full financials, traffic stats, admin panel screenshots, you name it) right here in this blog post and will be selling the website privately (see 'Buying Process' section below). No Flippa, no brokers, none of that… we'll answer all questions right here on this page & deal directly with interested parties & the eventual buyer. Oh yeah, we're also offering a $5,000 finder's fee to whoever "connects" us with the eventual buyer, even if you've done nothing more than "tweet" or "share" this post. Please help us spread the word, and it could turn into a nice trip to Hawaii for you! (See the Finder's Fee section below for more details & ideas.) Share this post now: Tweet on Twitter - Share on Facebook… Read More»

How To Create Link-Worthy Content That Sells Products – Coach’s Tip of the Week

By now, I think that everyone has realized that content marketing is one of the best ways of getting new visitors to a website and attracting new links. Of course, before you can market your content, you need to create something that is link worthy. That's where a ton of people get stuck - especially when it is content about products. As I've pointed out many times, both here on the blog and in our Store Coach course, you'll never be able to successfully market articles about products unless those articles are about how to use those products or choose the right one. Your content needs to be about things that people care about, that helps them solve problems, that helps them make a decision. Answer Questions Scott Gerber, founder of Young Entrepreneur Council, wrote an article a couple of months ago for Search Engine Journal, titled, "Keeping Readers Interested: 17 Things to Write About on Your Company Blog," in which he solicited advice from 17 members of YEC who had successfully launched startups. Not surprisingly, many of the responses shared a common theme. Most prominent, was the notion that the most successful articles are ones that answer questions or solve… Read More»

Content Ideas Are Everywhere – Coach’s Tip of the Week

We've all been there. You know you need to post something to your blog but there it sits - that blank screen staring at you. Ideas rarely come out of thin air, so it's hard to figure out what it is that you are going to write about unless you have other people feeding ideas to you. I used to have that problem but now have months worth of content ideas, just waiting for for me to write. The key is to start following the best content creators in your niche and see what they are writing about. No, I'm not suggesting that you re-write their entire piece. The content you read elsewhere might give you ideas of what to write about, though, and sometimes that's all the spark you need. In a Whiteboard Friday video two months ago, titled, "I See Content Everywhere," Mark Traphagen pointed out that the key to knowing what to write about is recognizing a good content idea when you see it. He says that the best photographers see things that others don't everywhere they go - the way that light hits an object, the soulful expression in a stranger's eyes, the way colors dance… Read More»

eCommerce Link Building. What Works & What Doesn’t – Coach’s Tip of the Week

Hopefully by now, people have stopped flooding blog posts and forums with spam links, knowing that those very temporary link gains will eventually get hammered by Penguin. The days of easy links are gone and it's become harder and harder to get a good link without having to worry about some algorithm deciding that it, too, is a bad link somewhere down the road. The motto these days is that you need to "earn your links," but that's easier said than done - especially for a brand new website. Last week, Eric Ward wrote an excellent piece for Search Engine Land that addresses some of the common pitfalls and solutions. Titled, "Ecommerce Link Building - The Challenge That Won't Go Away," it is one of the few link building articles I've seen lately that is not about WordPress blogs and is written specifically for people running online stores. Adding a Blog to Your eCommerce Site Eric starts out by addressing one of the best ways to earn links, which is to have a blog tied to your website (preferably located in a directory on the eCommerce site, itself). He says that one of the biggest problems is that store owners… Read More»

Split Testing For SEO – Coach’s Tip of the Week

Many articles have been written about split testing things on your website to increase conversions. In our own eCommerce training course, we have a video, Do A/B Split Testing and two articles, How to Perform a Split Test and Things You Should Split Test. And, of course, we have talked about increasing conversions through split testing here on the blog in A great Split Test Website and 4 A/B Split Tests to Try. We're not the only ones taking about split tests and conversions, though. Neil Patel has written at least four articles about it in the last year alone Peep Laja had a great article about split testing mistakes a few months ago and Copyblogger also featured a piece on things to split test to boost conversions. Do a search on Google for "split test," and you could be reading for days! Until two months ago, I'm quite sure I had never seen an article about split tests and SEO, though. In fact, this one wasn't an article, but was a Whiteboard Friday video done by Rand Fishkin - How Do I Successfully Run SEO Tests On My Website? As Rand explains, it's a lot harder to see how changes… Read More»

How to Use Facebook Ads and Actually Make a Profit – Coach’s Tip of the Week

I'll admit it. I'm one of those people who simply did not understand how anyone in the world could make money with Facebook Ads. I visit Facebook quite frequently and don't even notice the ads there anymore due to banner blindness. One study says that "86% of Consumers Suffer From Banner Blindness" (although "suffer" is hardly the word that I would have used). Although the vast majority of people are completely ignoring ads because they don't even see them anymore, there's another set of people out there who DO see the ads, are annoyed by them and don't click on them. In fact, according to this article, you are 279 times more likely to climb Mount Everest and reach the summit than you are to click a banner ad. So, who in the world is clicking on these ads and then actually buying something? Apparently quite a few people! According to, there are more than 1.2 billion Facebook users. If only 1% of them click on ads, that's still more than 12 million people. If your ad is shown to only 10% of those people, that's 1.2 million "clickers" out there for your ad. If you convert at just… Read More»

Coach’s ’Fab 5’ of the Week – September 12, 2014


#1 - Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day In this awesome article the author, a much respected link building expert Brian Dean talks about techniques he used to get some serious traffic very quickly for a brand new website (with no preexisting social followers or a mailing list). The article focuses a technique he calls the "Skyscraper Technique" for finding gaps within the "hot" topics in your industry, filling them in & then letting everyone know about it! The article is extremely detailed and an amazing read! #2 - Managing The Flow Of Content In Social Media This article by Ric Dragon gave some pretty awesome insights for managing and scheduling your content flow. One of the biggest challenges for content marketers is creating and organizing the flow of content they create. Creating a planned schedule and sticking to it is important and this article has some great suggestions along those lines. #3 - 4 Ways Kickstarter Can Boost Your #Brand in Addition to Raising Money John Boitnott wrote my 3rd favorite article this week and it was all about the hot topic of crowdfunding! When an entrepenuer thinks about crowdfunding… Read More»

Which Social Networks Should You Be Using To Market Your Business?

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Although I certainly don't market myself as a service provider for any businesses other than my own, I was recently contacted and hired to manage the website and social networking of a local business. Pay me enough, and I'll do almost anything! Almost immediately, I saw that their idea of what they should be doing on social media and mine were two totally different things. Like many small businesses, they felt that the best way of getting the word out was to be on as many social networks as possible. I told them "you can either be good at two or three things or terrible at ten. Which would you prefer?" That argument, though true, didn't cut it with them. Next, I pointed out the reason why, in my opinion, many of the social networks that they thought were important would do absolutely nothing to help their particular business. Just to give myself a little backup, I prepared a report showing them what all of the major companies in their niche were doing on social media. They were only using the social networks that I had recommended and none of the superfluous ones the company thought they should be on.… Read More»

Coach’s ’Fab 5’ of the Week – September 5, 2014


#1 - Template For Success: 5 Keys to Creating A Winning Social Media Plan My absolute favorite article this week was created by Stuart Leung with Sales Force and published on Forbes. The article discusses the differences in businesses and the differences in social networking sites and how you should mold your plan based on this. Then Stuart goes on to explain "how" to actually create a plan for each of the social networks your business has a legitimate shot at getting some good traction in. This article is a "must-read" for any business that is trying to establish a social media game plan. #2 - 7 Ways to Build Online Customer Trust My 2nd favorite article this week was written by Shep Hyken and published on Business2Community. This article was short & sweet, but was loaded with some pretty killer advice for building customer trust (the #1 conversion rate fact for virtually any online website). People tend to keep their wallet in their pocket until they feel a certain amount of trust in your website, so I recommend giving this a read and thinking about how you can improve customer trust on your websites! #3 - The Top 5 Errors… Read More»