Read about & discuss the hottest topics relating to running an online business. Featuring the latest news in Ecommerce, search engines & internet marketing! The Store Coach blog gives you the competitive edge you need to succeed with your own online business!
Probably, the thing we are asked about more than anything – even more than link building – is how to set up shipping for an eCommerce store. In most cases, the problem is that people are trying to get their websites to accurately predict shipping charges and pass them along to the customer. The fact is, it cannot be done! Some shopping cart platforms are better than others, and BigCommerce… Continue Reading »
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This week, we were only able to find four articles that we thought were worthy of our SEO Highlight Reel (yeah, we’re pretty picky). Fortunately, we were able to fill in the hole with one from last week that just barely got edged out by five others. In this week’s Highlight Reel, we have an excellent guide that shows people how to really use Google Webmaster Tools and a fantastic… Continue Reading »
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Google’s authorship markup is still a relatively new concept. When it was first announced, the prevailing wisdom was to put it anywhere and everywhere so that your content could not be stolen. Because we stress the importance of having absolutely unique content of every page of an eCommerce store, we, in fact, instructed people to put it on both their eCommerce websites and on the blogs that were tied to… Continue Reading »
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Well, this was the complete opposite of last week. It was almost impossible to choose the top 5 SEO articles this week because there were so many good ones. I’m actually keeping a few in my back pocket for next week – just in case. A number of the articles we are featuring this week I would consider to be the best ones I have seen all year, as a… Continue Reading »
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Throughout half of the last decade, it seems like folks forgot entirely about on-page SEO, reasoning that links were far more important. They slapped some copy onto a page and spent all of their time getting as many backlinks – any backlinks – to point at their important pages. When Google introduced Panda and then Penguin into their algorithm, it threw thousands of websites for quite a loop. Not only… Continue Reading »
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