In the past, I have tried running Adwords campaigns a few different times.  I've spent a good amount of money doing it and have NO IDEA if the ads ever generated any sales.

Now - I'm trying to learn the right way to do this by going through the training videos and articles and think I'm ready to give it a go. 

I understand the methodology being taught here and like the fact that it teaches us to be "cautious" to start, and expand from there.  (Advice I should have followed a long time ago!)  Anyway,my biggest challenge, as always, is the technical side of this.  I need to get conversion tracking set up and am wondering if there are any simple instructions for doing so?  I've inserted the tracking code for Adwords conversions into the marketing section of Zulu.  What else, if anything, needs to be done?  I've tried to understand Google's instructions, but they are never as straight forward as the Coaches' instructions are here! 

Thanks,
Michelle