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Success!

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msiferllc  Zulu Cart owner  MVP member

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Success!   November 30, 2011, 10:50 PM

Been on the Store Coach program for about 3 months, and just had my first sale last week.  My next sale came a few days later!  All it does is get me more excited about this program, and obtaining my ultimate goal....to be in control of my own financial destiny.

I have been following the Store Coach team for a few years now, unsuccessfully attempting a career in e-commerce.  There have been many mistakes (and I'm sure there will be many more), but the honest truth is that I made those mistakes because I didn't fully commit to the process and the philosophy behind this program.

Take my advice and save yourself some time, money, and stress.  Follow this plan exactly and you will begin to make money.  I'm embarrassed that it took me 3 years but if I can help someone else accomplish this sooner it was worth it.

Thank you Store Coach and Assistants!
Coach  Zulu Cart owner  MVP member  This member currently makes a full-time living in e-commerce.
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Re: Success!   November 30, 2011, 11:40 PM

Congrats Matt, that's awesome!!

Dave Hermansen "Coach"

"Black hat SEO works in the short term, but you'll always be in an arms race against Google's spam team!"

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Re: Success!   December 01, 2011, 08:38 AM

msiferllc,

Great news about your sales!!!

Is your store ranking in Google for your keywords?

Tim

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Re: Success!   December 01, 2011, 11:40 AM

Congratulations!

Can you tell us about some of the mistakes you made, so if people here are thinking of doing something that doesn't correlate with SC's methods 100%, they can rethink their approach?

Thanks.
msiferllc  Zulu Cart owner  MVP member

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Re: Success!   December 06, 2011, 09:13 AM

Absolutely!

1. Niche was too big - My first store I built was not a niche store at all.  It had too many products, and was hard to maintain.  It was also difficult to rank for anything specific, since I was trying to be so broad.  Was a waste of a lot of time built I was able to sell the site for a small profit.

2. Niche had too many attributes - My second site was more specific, but had 97 different attributes for each product (NCAA sports products).  Spent more time maintaining / updating the site than building it to profitability.  Made no money, wasted a lot more time, but learned a lot.

3. Quit being "spammy" - I was really spammy with my first 2 sites in regards to backlinking.  On my current site, I have focused more on content, article writing, and building partnerships with related niches.  It has worked very well so far, I'm much farther along than I have ever been.

Hope this helps.  I am by no means an "expert", and still have a lot to learn.

Best of luck to everyone!

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Re: Success!   December 06, 2011, 02:06 PM

Thanks so much for the reply! That's very informative and good to know!
Dominus  Zulu Cart owner  MVP member
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Re: Success!   December 14, 2011, 08:10 AM

Amazing!! Congratulations and keep up the great work!! Cheesy

"It's hard to beat a guy when he's got his mind made up that he's going to win." -Muhammad Ali
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Re: Success!   December 15, 2011, 12:11 PM

congrats on your sales, enjoy the momentum.

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Re: Success!   January 24, 2012, 04:57 PM

3. Quit being "spammy" - I was really spammy with my first 2 sites in regards to backlinking.  On my current site, I have focused more on content, article writing, and building partnerships with related niches.  It has worked very well so far, I'm much farther along than I have ever been.

msiferllc,

1) Did you hire writers or write content yourself using basics of SEO and some research on the niche product you are currently selling?
2) Did you contact related niche-site owners by email with offers, freebies -- like an article in exchange for an ad on their site?
3) What specifically do you mean "focused more on content"-- which content and how was it improved, why do you think this helped make sales--and lead to profitability?

Thanks for the feedback!!

msiferllc  Zulu Cart owner  MVP member

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Re: Success!   February 19, 2012, 08:13 AM

Smartesman - Don't know how I missed this reply.  Sorry for the delay.

1.) Yes.  All my articles I wrote on my own.  And believe me, I struggled with it.  However, I learned a lot about my products by reading the product manuals and a lot of FAQ sections.  It's also a lot easier to write a bunch of "top 5" articles like "top 5 reasons to own a (insert product)" or "top 5 misconceptions about (insert product)".  You can come up with a lot more articles this way.

2.) Yes.  I used a template I created (However I noticed Dave posted a great template I'm going to start using), and my success rate was about 1 new link out of every 20 emails.  So play a numbers game here.

3.) With my original stores, all I did was build links.  I created maybe 3 articles total, with no blog.  Now, I try to write an article weekly, have numerous articles on my site, more content on the homepage and product pages (not just products), and I have a blog I update weekly.

Hope this helps!
Scooter  Zulu Cart owner  MVP member  This member currently makes a full-time living in e-commerce.
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Re: Success!   February 19, 2012, 10:47 AM

I honestly think the bulk of Matt's success is due to having batter keyword targeted content on his website, paying especially careful attention to his meta tags combined. Then, Zulu cart, which does a superior job of having the right things in the right place, search engine-wise and Zulu blocks the things that might hurt you with the search engines.

Real Musical Artists: Neil Peart - God of Percussion!

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Re: Success!   February 19, 2012, 01:01 PM

msiferllc,

Can you share how your articles pages are doing in terms of daily traffic? What % of traffic heads to the informative articles on your site?

I will be hiring a writer to post one article every 2 weeks, and optimize each one for 3-4 keywords on this basis if you can confirm that traffic goes to these articles and disperses or boosts your store catalouge's conversions.

msiferllc  Zulu Cart owner  MVP member

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Re: Success!   February 19, 2012, 03:13 PM

I have no idea what their daily traffic is, or what percentage of my traffic heads to the articles.  Part of it is the fact that I'm still learning this process, but I'm not sure I would care even if I did know how to retrieve that info.  i only watch my total visits.

The articles to me are more about building rankings with google, and confidence with my potential customers.  I'm using a simple cause and effect hypothesis; I didn't use to focus on content, and I made no sales. I focus on content and quality now, and I make sales.  My rankings are higher (and honestly not that high yet) and I receive more daily traffic.  I can tell you this, I only receive slightly more traffic than other sites, but I have more conversions (obviously, before I didn't have any conversions  Grin ).  I think there's a credibility factor in the articles, guest blogs, etc.

DM me if you want to discuss some more areas of my site further, I would love to help.  In fact, our sites are very loosely related, we may be able to help each other out. 

 
Scooter  Zulu Cart owner  MVP member  This member currently makes a full-time living in e-commerce.
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Re: Success!   February 19, 2012, 03:57 PM

Coach can correct me if I'm wrong but the articles pages are not there to create traffic. They are on your website to show unique content only and to separate you, in Google's perspective, from the same ole, same ole websites out there. In fact, you shouldn't really even be trying to keyword optimize your articles pages. Write what you think would be helpful to people and provide one link to your main website, maybe. That's it!

Similarly, your on-site blog is not there to necessarily generate its own traffic. It is there, once again, to show constantly updated content, which Google likes. Will people somehow wander onto your website accidentally because a blog article or a piece in your articles section miraculously ends up displaying in a search? More than likely. Should you be link building and promoting them? Probably not, unless you have exhausted all of the other link building efforts for the pages on your website that actually do make you money.

Real Musical Artists: Neil Peart - God of Percussion!
    
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