Displaying a toll-free phone number on your website gives customers the impression that it is a professional, first-class store. The vast majority of customers won't call the number, but simply having it there will greatly improve your conversion rate. And those customers who do call will be very likely to place an order, since the likelihood of making a purchase increases the more time a customer invests on your site.

Just because you have a toll-free number doesn't mean you have to be willing and able to take calls all day every day. If necessary, you can set it to go straight to a professional, custom message stating that you are busy with other customers and will return the call as soon as possible. Then you can listen to messages and selectively return calls at your convenience. Again, the mere fact that you have a toll-free number customers can call will give visitors the assurance you are a legitimate, trustworthy store.

Over the years, we've tried out several different toll-free phone services. By far, we have been the most pleased with RingCentral and use them exclusively. They offer an all-inclusive package with great features and flexible options for only $9.99 per month (if you pay for 1 year in advance) or $14.99 per month. Plus, as a Store Coach member, you'll get the first month absolutely free!