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  • 7. Maximize Your Store's Profit
  • 2 Keys to Long-Term Success For Ecommerce Stores

2 Keys to Long-Term Success For Ecommerce Stores

HIGHLIGHTS:
  • The 2 keys to long-term success in ecommerce are:

    1. Driving traffic to your store
    2. Converting visitors into paying customers

  • You can drive traffic to your store through:

    • Organic traffic from high rankings in Google
    • Direct traffic from links on other websites
    • Paid traffic from paid advertising campaigns

  • Don't give up on SEO (even though it's slow and gradual) - make sure to set aside time to do SEO (especially for using the Competitor Link Thief)

  • Visitors are worthless unless they place an order!

  • The fastest way to increase your profitability is to increase your conversion rate (as opposed to increasing your traffic level)

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