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3. Build Your Store
Chapter 3 Final Thoughts

Chapter 3 Final Thoughts

At this point your Zulu Cart store should be fully built out and you should be ready to move on to Chapter 4.

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1. Choose a Winning Micro-Niche
- Chapter 1 Introduction
- The "Big 3" Factors
- Smaller Factors to Consider
- Make a List of Your Interests
- Daily Search Volumes
- Market Opportunity Score
- Coach's Keyword Tool Recap
- Chapter 1 Final Thoughts
2. Find a Supplier for Your Store
- Chapter 2 Introduction
- Introduction to Brand Names
- Identifying Brand Names
- Ecommerce Supplier Definitions
- Identifying the Manufacturer
- Get a Domain Name
- Sign Up for Zulu Cart and Create a Placeholder Affiliate-Based Store
- Consider Creating a DBA or Business Entity
- Contacting Manufacturers
- Understanding Supplier Costs
- Determining Total Wholesale Prices
- Determining Profit Margins
- Chapter 2 Final Thoughts
3. Build Your Store
- Chapter 3 Introduction
- Store Build Out Advice
- Toll-Free Phone Numbers
- Shipping Set Up Advice
- Payment Processing Options
- Chapter 3 Final Thoughts
4. Launch Your Store
- Chapter 4 Introduction
- Pre-Launch Checklist
- Set Up Google Analytics
- Set Up Google Webmaster Tools
- Free Shopping Portals
- Post 5 Unique Articles on Your Zulu Cart Store
- Submit Your Store to Authority Directories
- Chapter 4 Final Thoughts
5. Get Your Store Ranked in Google
- Chapter 5 Introduction
- Part 1. What is Google & How Does it Work?
- Top Ranking Factors in Google
- Using the "Cyber Space" Analogy for SEO
- Looking Natural to Google
- Part 2. Optimize Your Meta Tags
- Optimize Your Website's Content & Structure
- Maximize the "User Experience" for Your Visitors
- Part 3. Get Well-Connected to the Web
- Get Quality Backlinks From Quality Websites
- Types of Backlinks
- Target Competitors' Backlinks
- Target Related, Non-Competing Websites
- Other Ways to Get Backlinks
- Chapter 5 Final Thoughts
6. Consider Using Paid Advertising
- Chapter 6 Introduction
- Paid Advertising Considerations
- Types of Paid Advertising
- The PPC Model
- Cost Per Conversion is King
- Overview of Coach's 4 PPC Rules
- Rule 1: Set Your Maximum Cost Per Conversion
- Rule 2: Start Small and Scale Up
- Rule 3: Create Compelling Ads
- Rule 4: Analyze Your Ads
- Chapter 6 Final Thoughts
7. Maximize Your Store's Profit
- Chapter 7 Introduction
- 2 Keys to Long-Term Success
- Maximize Your Store's Conversion Rate
- Periodic Store Reviews
- Growth Opportunities For Your Store
- Managing Your Time
- Optimal Store Operations
- Should You Sell Your Store?
- Chapter 7 Final Thoughts

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