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  • 1. Choose a Winning Micro-Niche
  • Coach's Keyword Tool Recap

Coach's Keyword Tool Recap

HIGHLIGHTS:

Recap of the steps to select a micro niche & keyword phrase:
  1. Run a search & then browse through the list of keyword phrases, only looking at keyword phrases where the 'Daily Searches' number is bold and green

  2. Consider whether each keyword phrase demonstrates an intent to buy (the more targeted & specific the keyword phrase, the higher the intent to buy

  3. For only those phrases with a high intent to buy, consider the Big 3 practical considerations (profit per order, seasonality & local availability) - don't worry about the smaller factors yet

  4. Click the 'calculator' icon to generate the Market Opportunity Score (MOS)

  5. If the MOS is bold and green, click the 'save' icon to save the keyword phrase to your 'Saved Keyword Phrases' list

  6. Go through all the keyword phrases you've saved (sort by 'Daily Searches' or 'Market Opportunity Score') and compare them side by side, considering ALL the different criteria:

    • Daily search volume (demand)
    • MOS (how easy it will be to get ranked)
    • Intent to buy (are searchers in "buying mode"?)
    • Big 3 practical considerations
    • All of the "smaller" practical considerations

  7. Choose the most attractive micro niche and 1-2 keyword phrase(s) to build your store around

  8. Once you've chosen your #1 keyword phrase idea, use our FREE Red Flag Check service to ask Store Coach if he sees any "red flags" with your chosen niche or keyword phrase

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