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  • 6. Consider Using Paid Advertising
  • Cost Per Conversion is King

Cost Per Conversion is King

HIGHLIGHTS:
  • Cost Per Conversion is the #1 most important "statistic" you should focus on

  • Cost Per Conversion is the bottom line that tells you how much you're spending, on average, to generate each sale

  • If your Cost Per Conversion is less than the amount of profit you make per order, then your PPC ads are making money (we'll discuss later whether it's worth your time and effort)

  • But if your Cost Per Conversion is more than the amount of profit you make per order, you are actually losing money on your PPC ads

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