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  • 1. Choose a Winning Micro-Niche
  • Introduction to Choose a Winning Micro-Niche

Introduction to Choose a Winning Micro-Niche

HIGHLIGHTS:
  • For an overview of the entire Store Coach process, check out the Store Coach Game Plan

  • The goal of Chapter 1 is to choose a product micro niche and 1-2 specific keyword phrase(s) to target within that micro niche

  • Choosing your product line is the first and most important step in the Store Coach Game Plan for building a profitable ecommerce store

  • At this point, you do NOT need to know what you're going to sell or have a supplier for it

  • We'll teach you how to use the dropship model so you don't need any start-up capital or a warehouse to stock inventory

  • You aren't trying to compete against the "big dog" retail giants; your goal is to become king of your little micro niche (which all the "big dogs" have overlooked)

  • You don't need to be an "expert" in your micro niche (or even be interested in it); you will learn about the product line as you build and operate your store

  • You don't need to find a micro niche with no competition at all (that's actually a bad sign); the goal is to find a micro niche where the competition is weak

  • The basic economic principles of "supply and demand" apply to ecommerce stores; learn more about the economics of ecommerce

  • Coach's Keyword Tool shows you the demand for a product (measured by the number of daily searches) as well as the strength of the top competitors in that market (i.e. the supply, measured by the Market Opportunity Score (MOS)

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