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  • 5. Get Your Store Ranked in Google
  • Introduction to Get Your Store Ranked in Google

Introduction to Get Your Store Ranked in Google

HIGHLIGHTS:
  • This chapter is about how to get your store ranked high in Google for the keyword phrases you're targeting

  • We focus on Google because: 1) most shoppers ready to buy come from Google, and 2) if you rank well in Google, you'll typically rank well in the other search engines (Bing, Yahoo, etc.) as well

  • Now that your store is launched, getting ranked is your #1 priority now

  • Search Engine Optimization (SEO) is not nearly as complex and "mystical" as so-called SEO gurus make it out to be

  • SEO is simply doing things that help your site get ranked well

  • We've organized this chapter into 3 parts:

    1. SEO principles & concepts
    2. Optimizing your website itself (i.e. on-page optimization)
    3. Getting your site well-connected to the web through backlinks (i.e. external SEO)

  • Let's get started with Part 1!

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