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  • 7. Maximize Your Store's Profit
  • Introduction to Maximize Your Store's Profit

Introduction to Maximize Your Store's Profit

HIGHLIGHTS:
  • Your top priorities should always be:

    • Improving your store's rankings in Google through SEO efforts
    • Using paid advertising to increase sales and profits
    • Maximizing your store's conversion rate

  • Increasing your store's conversion rate (the percentage of visitors you "convert" into paying customers who place an order) will make your SEO efforts more worthwhile and will make your paid advertising campaigns more profitable

  • This chapter will cover these topics:

    • Maximizing your conversion rate
    • Monthly performance review
    • Opportunities for growth
    • Optimal store operations
    • Managing your time & priorities
    • The possiblity of selling your store

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