- 5. Get Your Store Ranked in Google
- Looking Natural to Google
Looking Natural to Google
HIGHLIGHTS:
- It is very important to look natural to Google
- Google outlines how a store should be built and marketed in its Google Webmaster Guidelines
- Google goes to great lengths to filter out unnatural results that have tried to "trick" or manipulate the algorithm to get to the top
- Google wants the top-ranking pages to get there 100% naturally because they truly belong there
- We teach 100% white-hat (natural) SEO, which is what Google likes and rewards
- Build your website for USERS, not for Google - always try to enhance the user experience
- Backlinks to your website should come from topically related pages, not from completely irrelevant pages
- Backlinks should appear gradually over time, not all at once in huge numbers
- The anchor text of backlinks should vary a little bit from link to link (focusing, of course, on your main keyword phrase), not be exactly the same for all backlinks
- Backlinks should come from a nice mix of different types of websites, not all be from the same type of site
- Link strategies of the past (reciprocal links, triangle links, link spamming on blogs & forums, article blasts, etc.) don't work anymore because Google discounts the value of unnatural links
- The best approach is to create a website with great content that related sites actually want to link to, and then "encourage" linking to happen naturally
Video Q&A
Login or create a free account to ask a question
No public Q&A yet. Be the first to ask a question about this training video...
Tweet