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  • 1. Choose a Winning Micro-Niche
  • Market Opportunity Score on Coach's Keyword Tool

Market Opportunity Score on Coach's Keyword Tool

HIGHLIGHTS:
  • The Market Opportunity Score (MOS) indicates how easy it will be to outrank the top competitors for any keyword phrase

  • The MOS basically measures the "supply" for the keyword phrase (specifically, the strength or "quality" of the top competitors) - MOS ranges from 1 to 100 (the higher the number, the better your chances of easily outranking the competition)

  • Coach's Keyword Tool generates the MOS by identifying the top 10 ranking sites in Google for that keyword phrase and then analyzing several of the most important SEO factors Google uses to rank pages

  • If the top competitors (i.e. the top-ranking pages) for a keyword phrase are "weak", Coach's Keyword Tool will show a high MOS (bold and green); if the top competitors are "strong", it will show a lower number (regular, black font)

  • The higher the MOS, the easier it will be to work your way to the top of the Google results

  • The 1-2 keyword phrase(s) you choose should have:

    • A high number of daily searches (bold and green)
    • A high Market Opportunity Score (bold and green)
    • A perceived high intent to buy (i.e. people who search for this phrase are in "buying mode")

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