- 7. Maximize Your Store's Profit
- Maximize Your Store's Conversion Rate
Maximize Your Store's Conversion Rate
HIGHLIGHTS:
There are 3 major areas for improving your store's conversion rate:
There are 3 major areas for improving your store's conversion rate:
- Trust and confidence
- Having a professional-looking website (you've got it if you're running on Zulu Cart!)
- Displaying trust graphics that boost customers' confidence...
- Professional quality logo (which you can custom order from Store Coach)
- Toll-free number (which you can get here)
- Better Business Bureau (BBB) seal
- SSL Certificate seal (which you can get here)
- Other seals
- Various other graphics such as free shipping icons, credit card logos, shipping company graphics, etc. (all of which you can get from the Graphics Shop)
- Taking credit card payments on your website - If you haven't done so already, you should apply for a Durango merchant account today!
- Customer usability
- Having clear, obvious, easy-to-navigate categories so visitors can quickly get to the product they're interested in
- Your home page's content closely matches the most popular keyword phrases visitors are searching for to get to your site (since most visitors land on your home page) - you can easily get this data from Google Analytics
- Having good search functionality (again, you've got it if your store is running on Zulu Cart)
- Anticipate customer's needs & concerns
- Put yourself in the customer's shoes... What information do you need? What are your inherent concerns? What would make you hesitant to buy? Address all those questions in advance!
- Utilize Zulu Cart's Product Q&A functionality to answer common questions about each product
- Product descriptions need to be "match" the price (how much information would you need to see before paying $100? $200? $500? $1,000?)
Video Q&A
Login or create a free account to ask a question
No public Q&A yet. Be the first to ask a question about this training video...
Tweet