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  • 5. Get Your Store Ranked in Google
  • Maximize the "User Experience" for Your Visitors

Maximize the "User Experience" for Your Visitors

HIGHLIGHTS:
  • User experience is extremely important to Google - what better way for Google to know whether its users like the results it's showing them than to ask the users?

  • Google "asks" users how they like websites by tracking several important user metrics, the most important of which are:

    • Bounce rate is the percentage of people that "bounce" from your site without visiting a single additional page on your site - the lower, the better!

    • Page views refers to the number of pages the average visitor looks at while on your site - the higher, the better!

    • Time on site is the amount of time (minutes & seconds) the average visitor spends on your site before leaving - the higher, the better!

  • There are 4 things you should do to enhance the user experience:

    1. Make sure the content of the visitor's landing page (i.e. the first page they see on your site) matches the text of the link (whether it's a search result on Google OR a backlink) the visitor clicked on - this ensures that visitors actually see what they expect to see

    2. Show useful, interesting, valuable content that visitors actually want to see - use videos as much as possible

    3. Have straightforward, simple site navigation - allow users to browse by category, brand, price, etc. - Zulu Cart does all this for you

    4. Utilize Zulu Cart's "user interaction" features like product reviews and product Q&A - post common questions (and their answers) yourself if you have to

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