- 6. Consider Using Paid Advertising
- Overview of Coach's 4 PPC Rules
Overview of Coach's 4 PPC Rules
HIGHLIGHTS:
- Rule #1: Calculate your Maximum Cost Per Conversion before you even start using paid advertising
- Rule #2: Start small and expand slowly - start with highly targeted, low-volume phrases with a high intent to buy
- Rule #3: Create extremely targeted and compelling ads
- Rule #4: Regularly analyze your ads' performance and use A/B split testing to improve your ads over time
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