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  • 4. Launch Your Store
  • Set Up Google Analytics

Set Up Google Analytics

HIGHLIGHTS:

  • The first step of the Store Launch Sequence is to sign up for and set up Google Analytics for your ecommerce store

  • Google Analytics is used to track your visitors and the actions they take on your website - it is vital for us to later do testing and determine how to increase our conversion rate

  • If you don't already have one, get a free Google Account set up for your business - this account will be used for this store and any future stores you launch

  • We won't get into any advanced stuff yet with Google Analytics, that will come later during chapter 8 - for now we just want to get our account set up

  • Once your free Google Account is set up for your business, follow the Google Analytics Set Up Guide to get analytics set up and attached to your Zulu Cart store

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