- 1. Choose a Winning Micro-Niche
- Smaller Factors to Consider
Smaller Factors to Consider
HIGHLIGHTS:
Other practical factors (besides the "make-or-break" Big 3 factors) to consider when choosing your micro-niche are:
Other practical factors (besides the "make-or-break" Big 3 factors) to consider when choosing your micro-niche are:
- Catalog size - we recommend sticking with a small catalog size (i.e. 1 to 100 products)
- Technical difficulties - avoid highly technical products prone to have installation issues, compatibility issues, and/or defective components
- Customer service required - try to anticipate how much "hand-holding" will be required before and after the sale
- Shipping issues - avoid super heavy products and super fragile products
- Intent to buy - avoid products where searches are likely just browsing or surfing (rather than buying)
- Touchy-feely - avoid product lines where shoppers will be sensitive about what a product feels like or what it looks like in person
- Custom-made - be leery of custom-made products that take several weeks to custom-build & ship and which may result in dissatisfaction and/or returns
- Target audience - steer clear of products that appeal to teenagers and kids
- Potential legal issues - avoid high-risk products or potentially illegal products
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