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  • 1. Choose a Winning Micro-Niche
  • The "Big 3" Factors

The "Big 3" Factors

HIGHLIGHTS:

The Big 3 "make-or-break" practical considerations for choosing a micro niche are:
  1. Seasonality - Don't choose a highly seasonal product line that only sells well for a few weeks of the year (i.e. Halloween costumes, Christmas decorations, etc.)

  2. Availability in local retail stores - The product shouldn't be widely available with a broad selection at local mega-stores or specialty shops

  3. Profit per order - The average order should generate at least $25 of bottom-line profit, meaning the average order total will typically need to be at least $100
If a potential micro niche fails any 1 of these Big 3 factors, you should pass on it!

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