Store Coach in the News…








Find an Undervalued Asset. Fix It Up. Flip It. (Now It’s Web Sites, Not Houses)
“Dave Hermansen did not own a bird or a cage when he bought bird-cage.com, an online store, for $1,800 three years ago. He simply saw a Web site that was “very, very poorly done,” and begged the owners to sell it to him. He then redesigned the site, added advertising and drove up traffic. Last December, he sold it for $173,000…”
Go to NYTimes.com to read the full article featuring Coaches Dave & Mike.
Case Study: Keeping it in the Family
“Boise-based Dave Hermansen, with brothers Kevin and Mike, didn’t plan to sell PitchingMachinesNow.com when they built it. These brothers have the process of building, launching, and monetizing ecommerce sites “down to an art”—they’ve created more than 50 stores over the last few years.
Yet the promise of a new venture convinced the brothers to sell the site. Just 24 hours later, it was listed on Flippa. And within days, the site had sold for the Buy It Now price of $149,000…”
Go to Flippa.com to read the full article featuring Coaches Dave, Kevin and Mike.
Pick one to see how Store Coach can help YOU…
I own/operate
an online store
I own/operate
an online store
I’m a complete
newbie!
I’m a complete
newbie!
I’ve done some
Internet Marketing
I’ve done some
Internet Marketing
I want to take my
business online
I want to take my
business online
Videos & Tutorials on Boosting Traffic & Sales
Since your store is already built and functional, you might think our eCommerce training course won’t apply to you. But most of it actually does. We recommend starting in Phase 3 and going all the way through Phase 7. The latter half of the training is all about boosting your rankings, driving more traffic, effectively using paid advertising, increasing your conversion rate and making more sales.
Ecommerce-Focused Community Forum
There are a lot of decent Internet Marketing forums out on the web, but none of them are as focused on ecommerce as the Store Coach forum. As a member, you’ll get to share ideas and get help from hundreds of other ecommerce store owners facing the same opportunities and challenges you face. Coaches Dave, Kevin & Mike are all very active in the forum as well.
Get Direct Help from Coach
Rather than blindly searching the web every time you have a question, you’ll have an experienced ecommerce expert with a killer resume you can go to for help and guidance. Essentially every page on the Store Coach website has a Q&A with Coach section where you can see Coach’s answer to other members’ questions and ask Coach questions yourself.
Webmaster Tutorials & BigCommerce Tutorials
With a car, the “stuff under the hood” matters a lot more than what you see on the exterior. The same is true of a website. Our series of advanced webmaster tutorials will help you make sure the nuts & bolts of your website aren’t holding you back in the search engines. Additionally, if you happen to be using the BigCommerce shopping cart platform (not required to be a member), you’ll love our collection of 100+ BigCommerce guides and tutorials.
A-to-Z eCommerce Training
Our eCommerce training course walks you through the entire process of building and running a profitable online store. From choosing what to sell to finding a supplier to building your store and processing orders, our video-based training covers everything!
Easy-to-Use Checklists
To help keep you on track and make sure you don’t miss anything important, we’ve created an easy-to-follow checklist for each of the 7 phases of the process. Just go through the step-by-step training and then check off the to-do items in each phase as you complete them.
Get Direct Help from Coach
When we were first getting into ecommerce about 10 years ago, we would have LOVED to have had a personal Coach (especially one with a resume like this) we could go to for help and guidance. As a member of Store Coach, you’ll be able to ask Coach questions directly!
Beyond the Training Course…
Store Coach offers much more than just the 60+ training videos and accompanying written guides and tutorials. You’ll also have access to our 140+ term ecommerce glossary (critical for beginners), our ecommerce-focused community forum, live webinars hosted by the Coaches and much more!
Help on Finding a Supplier & Running a Store
Running an ecommerce store is similar to affiliate marketing and Internet Marketing in general, but there are some key differences. The biggest difference is that you’ll need to set up a reseller (or dealer) account with a supplier. You’ll also need to work with the supplier to fulfill orders placed at your store. Our video-based training course will “fill in the gaps” and supplement what you already know about Internet Marketing.
Ecommerce-Focused Community Forum
There are plenty of good Internet Marketing forums out there (you’re probably a member of a few), but none of them are as focused on ecommerce as the Store Coach forum. As a member, you’ll get to share ideas and get help from hundreds of other members engaged in the exact same are of Internet Marketing as you: ecommerce. Coaches Dave, Kevin & Mike are all very active in the forum as well.
Get Direct Help from Coach
Every video and tutorial page on the entire Store Coach site has a Q&A with Coach section where you can see Coach’s answer to questions other members have already asked and ask Coach any questions you have. Being a member of Store Coach is like taking an ecommerce expert out to lunch once a month so you can “pick his brain” (but it doesn’t cost as much)!
Webmaster Tutorials & BigCommerce Tutorials
We’ve found that a lot of Internet Marketers know quite a bit about getting backlinks, utilizing social networks, running PPC campaigns and so on… but very little about being a webmaster and internally optimizing a site. Our extensive collection of advanced webmaster tutorials will help you make sure the “stuff under the hood” isn’t holding you back in the search engines. Additionally, if you follow our recommendation (not a requirement) to use the BigCommerce shopping cart platform, our library of 100+ BigCommerce tutorials will save you tons of time.
Step-by-Step Videos on Building a Website
You know you need to take your business online, but building and launching a website probably seems like a pretty daunting task. That’s where our step-by-step training course comes in. All you have to do is follow the steps outlined in our training videos and check items off in our phase-based task lists, and your site will be live in no time!
Coach’s Insanely Simply SEO Plan
If you’re like a lot of small business owners, you’re probably terrified of the term “Search Engine Optimization” (SEO). Don’t worry, we make it simple. Our Insanely Simple SEO Plan cuts out all the crap and breaks down SEO into a small handful of easy, highly effective activities that will help you come up in the search engines, build a social following and drive visitors to your website.
Get Direct Help from Coach
We know this is new territory for you, and we’re here to help. Every single training video page and tutorial page has a Q&A with Coach section at the bottom. It contains questions other members have asked and Coach’s answer to each question. If your question hasn’t already been answered, you can ask Coach directly and he’ll personally reply within just a business day or two.
Optional Services & Outsourcing Options
We know your time is valuable… and limited! That’s why we offer a handful of 100% optional services for various tasks you probably don’t want to do and almost certainly don’t have time to do yourself. And as a Store Coach member, you’ll receive a sizable discount on any services you choose to outsource to us. It’s just another benefit of being a member of Store Coach!
Our Proven 7-Phase Formula for Success

Phase 1. Choose Market
- Brainstorm product ideas
- Find high-demand, low-competition keyword phrases to target
- Create a “short list” of potential candidates
- Pick your favorite niche and 1-3 keyword phrases for it
- Get Coach’s input on your niche/keyword phrases

Phase 2. Source Products
- Use our supplier directory to find potential suppliers
- Identify top brand names and manufacturers
- Prepare to contact potential suppliers
- Contact potential suppliers to request a reseller account
- Verify that there are sufficient profit margins

Phase 3. Build Store
- Register a domain name
- Choose a shopping cart platform
- Optimize your store for customers
- Optimize your store for Google & other search engines
- Set up payment & shipping options

Phase 4. Launch Store
- Create a Google account & upload your sitemap
- Create your social profile accounts
- Set up & configure an on-site blog
- Implement expanded keyword research
- Verify that you’ve completed the entire Store Launch Sequence

Phase 5. Get Ranked
- Build a social following
- Write & post interesting content on your blog
- Send your social followers to your on-site content
- Use Link Thief to get high-quality backlinks
- Use other techniques to acquire additional backlinks

Phase 6. Boost Traffic
- Calculate your maximum Cost Per Conversion
- Create AdWords campaign
- Submit your products for Google PLAs
- Consider other PPC networks
- Drive direct traffic to your site through blogs, forums & social hang-outs

Phase 7. Maximize Profits
- Boost conversion rate
- Do A/B split testing & periodic site reviews
- Consider growth opportunities
- Operate your store
- Sell your store for big $$$?
Store Coach gives you everything you need to succeed…

Comprehensive Training
Our step-by-step training videos take all the guesswork
out of choosing what to sell, building your store and
operating it.

Personal Help & Guidance
Every video and tutorial page on the site has a Q&A with Coach section where you can see Coach’s answer to other members’ questions and ask Coach questions yourself.

All the Necessary Tools
Store Coach offers powerful, easy-to-use tools for every step of the
process, from choosing what to sell to getting a supplier
to getting ranked in Google.

Huge Community Forum
Our thriving community forum is completely dedicated
to eCommerce. Dozens of hot topics and new
developments are discussed every single day.
Things People are Saying about Store Coach…
Store Coach has taken all the guess-work out of how to make money online. All you have to do is follow the steps they show in the videos and articles, and you’ll make money! The thing I love about the vids is that Dave includes a ton of real-world examples from his own experience and throws in a lot of practical advice along with the technical how-to stuff. And they’ve got a tool for every step of the process. It just couldn’t be any easier to follow. Thanks, guys!”

Jeff G.
Saratoga Springs, Utah
Member since September, 2012
The best thing about Store Coach is that you can get 1-on-1 guidance from the Coaches. Their advice is invaluable, and they offer so many ways to get help… the Q&A with Coach feature, the live webinars, and of course the community forum. And the important thing is that the Hermansen brothers really know what they’re talking about! They’ve proven that they’re experts and have a decade-long track record of success.”
Melissa J.
Milwaukee, Wisconsin
Member since June, 2012
I can honestly say that without Store Coach, I would be completely lost. I’m an eCommerce newbie and didn’t really have a clue what I was doing when I first joined. But the training is so simple and easy to follow, and Store Coach has really user-friendly tools to help you with every step. I just followed the videos and now I have a store making me a couple thousand bucks every month!”
Michelle F.
Valencia, California
Member since April, 2013
Anyone who wants to make money online should be a member of Store Coach, plain and simple. Before finding Store Coach, I wasted several hours a week aimlessly searching the web for good information I hoped I could trust. Now I have absolutely everything I need all in one place, and I know it’s accurate information because these guys have a proven track record of success!”
Seth P.
British Columbia, Canada
Member since February, 2013
These guys have left no stone unturned. The training, the step-by-step checklists, all the tools, the community forum, PLUS a way to get 1-on-1 help from the Coaches… you name it, Store Coach has it! Everything I need to be successful is all available right here in one place. If you’re looking to make a living online, or if you’re just looking to make a little extra money on the side, look no further than StoreCoach.com. Cheers!”
Rob K.
Lisbon, Australia
Member since June, 2012
We guarantee that you’ll love everything Store Coach has to offer. Whether you already have a fully functioning online store or you’re a complete newbie just wanting to get into ecommerce, you’ve come to the right place! We’ve helped hundreds of Internet entrepreneurs make a full-time living in ecommerce, and we’d love to help you too. Just follow our step-by-step training program, use the phase-based task lists we’ve created, and participate in the live webinars… you’ll be on your way to success!
YOU
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Member since TODAY?
Coach
Latest posts by Coach (see all)
- Getting Your Ducks in a Row Before Contacting Potential Suppliers - December 17, 2014
- You Don’t Need a Website to Accumulate a Following – Coach’s Tip of the Week - December 17, 2014
- Ecommerce and the Supply Chain - December 16, 2014
