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Work with the eCommerce experts behind 150+ Successful Online Stores

Put our team's combined 50+ years of e-Commerce experience to work for you! When you choose to work with Store Coach, you're choosing to work with the world's most decorated internet retail team! Whether you're buying a profitable site from our Website Marketplace, using us as your website broker, or just learning how to build an online store, expect to be blown away by our expertise & professionalism.

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What We Have to Offer

 

A Few of Our Accomplishments

2003

Textbooks for Sale

It's pretty crazy to think that buying textbooks from our local college's clearance bin and reselling them on Amazon is what got us into internet retail! :)

2005

Our First Huge Success

Equipped with nothing more than some basic SEO knowledge, we launch two online parrot cage stores & have our first ever $100,000+ net profit year in eCommerce!

2006

Everything Birds Sells for $200,000+

After nearly 2 years of clearing 6-figures of bottomline net profit from the two sites that made up Everything Birds, we sell bird-cage.com for $173,000 on Flippa, and bird-supplies.net for $40,000 to a private party.

2006

Featured in The New York Times

The attention garnered from selling bird-cage.com on Flippa for $173,000 landed us in the New York Times as the featured story in the Business section (see the article here).

2006

Featured on Fox Business News

Fox Business News also heard about our ongoing success in eCommerce and interviewed our very own Dave Hermansen on one of their broadcasts (see the interview here).

2007

NicheBlueprint.com is Launched

The original Niche Blueprint training goes live on NicheBluerpint.com. Over a decade later we still update this training on an ongoing basis so entrepreneurs can access our evolving "blueprints" for building & marketing niche dropship stores!

2008

Sold PitchingMachinesNow.com for $149,000

The pitching machine store that we had launched a year earlier sold on Flippa for $149,000. This transaction lands us in a featured case study on Flippa's blog.

2010

StoreCoach.com is Born

After the sell of Pitching Machines Now, the Hermansen Brothers turn their full attention to building & launching Store Coach, with the goal of turning it into the world's best resource for entrepreneurs who are dedicated to online retail.

2014

NFC Performance is sold for $100,000+

After starting with a run-down website that cost a couple thousand dollars, NFCperformance.com is transformed into an online specialty store worth 6 figures. A minority partner on the project buys the Hermansen Brothers out on the project based on a valuation of $115,000.

2015

Our Brokering Service is Announced

After selling dozens of web businesses of our own and for private parties, Store Coach launched their own brokering service in 2015. The motto "Net More. Pay Less." still holds true for clients of the brokering service to this day.

2019

"Partner w/ Coach" is Born

After more than 150 of our own successful specialty online stores, and consulting on thousands of others, Store Coach announces the launch of the Partner with Coach program. This program allows driven, bright entrepreneurs to work directly with the Store Coach team on their own start up niche store.

 

Meet the Entire Store Coach Team

Head Coach

Dave Hermansen

After various offline entrepreneurial ventures, Dave got started in eCommerce in 2003. At that time, there was very little information available on the web about how to build and market an online store. With nothing more than a $50 e-book he purchased on How To build a Yahoo Store, Dave largely learned eCommerce through trial and error. Over the years, he would participate in several Internet Marketing and SEO programs/courses, though he still credits most of his "education" to his hands-on experience through the 150+ stores he's built and operated.

Brokering

Kevin Hermansen

Kevin dabbled in eCommerce while attending college and working in corporate America. Despite making good money and being on the fast-track to become a partner at his CPA firm, he saw how much fun Dave and Mike were having and envied their flexible lifestyle. And they were making more money doing it! In 2010, Dave and Mike convinced Kevin to join them full-time in eCommerce. A few eyebrows were raised when Kevin told the firm's partners that he was resigning to go off and start building eCommerce sites, but Kevin hasn't missed his job in corporate America for a second! :)


Web Development

Mike Hermansen

Under Dave's tutelage, Mike began his eCommerce career in 2006 while simultaneously attending Idaho State University and working a couple of part-time jobs. After seeing immediate success with his first eCommerce store, Mike decided to go "all in"... he moved to Meridian and joined Dave full-time in 2007. Alongside Dave (and later Kevin), Mike has helped build, market and run dozens of successful eCommerce stores and has also coached and mentored thousands of students over the last 11 years. Mike is in charge of customer relations here at Store Coach, as well as web development.

Content Creation

Scott McKirahan

In 2009, Scott was laid off from his job. While searching for income opportunities online, he stumbled upon Coach Dave's story and eCommerce training course. He dove into the course and launched a couple online stores. Within 3 months, Scott had replaced his income from his last job. Within a year, he was making twice what he had made at any "real job" he'd ever had! In 2014, after working closely with Scott in the Store Coach community and seeing his passion and talent for coaching and mentoring others, the Hermansen's made Scott an official member of the Team.


Consulting

Max Badesheim

Max graduated from Boise State University in 2013 with a bachelor’s degree in English. He spent two years teaching English before deciding to change his focus and began pursuing a career in writing and SEO. In 2015, he joined the Store Coach team where he rapidly advanced to the position of operations manager and oversaw the development and daily work of a network of eCommerce stores with over 20 employees. He is an expert at paid advertising and marketing and now oversees all consulting projects, as well as many other aspects of the Store Coach portfolio.

Consulting

Zach Miller

Zach graduated with a Counseling degree from Boise State University in 2013. While going to School, Zach built his own online stores and eventually partnered with Dave, Kevin & Mike on a network of eCommerce stores. Because the business was sold, Zach pursued a different career and worked for a successful jewelry company from 2014 to 2018. During this time, he worked hand-in-hand with manufacturers from around the world and helped develop & market products from scratch. With his experience, Zach was brought on board specifically to manage the 'Partner w/ Coach' program.

What We Have to Offer