How to Achieve Perfect On-Page SEO

On Page SEO

I got my introduction into Search Engine Optimization (aka “SEO”) back in the late 90s – back when Google was a new search engine that few people knew of or cared about. I was working for a company that had a brand new website and as Marketing Director, it somehow fell on my shoulders to …

How To Create a Custom 404 Error Page

The 404 page that comes with every BigCommerce template is not very customer service oriented. It basically tells customers that they’ve done something wrong, to figure it out for themselves and offers no further assistance. We can certainly do better than that! It’s very important to take responsibility for the customer landing on the 404 …

How to Find & Sign Up for Affiliate Programs

Introduction There are 2 basic types of online stores… Ecommerce Stores – Any store where customers “check out” on your site and pay you for the products or services they buy. Affiliate Product Stores – A store where customers learn about products but can’t actually purchase them. Instead, customers click a button/link (which contains affiliate …

How to Manage Multiple Pinterest Accounts From One Account

[Unfortunately, Pinterest has recently changed and this article is no longer valid. Please consider checking out our home page to see how we can help you build your own online eCommerce empire.] If you are selling anything visual, particularly if it appeals to women, Pinterest is absolutely the best place you can possibly market your products …

Twittersourced Guide Technique

Using this technique we had increased our Twitter engagement by 1000% the third day after we began and averaged 300% higher than the previous week during this campaign. We also increased our average daily impressions by nearly 100% and more than doubled our follower acquisition rate. The eCommerce site we tested this on has been …

Coach’s Guide to Dropshipping

One of the most frequent questions I get when speaking to potential store owners is “what is dropshipping?” It’s a question I’m always happy to answer because I believe that the answer is one of the best ways to run your own ecommerce business. With that in mind I decided to put together some answers …