Coach's eCommerce Blog

Twittersourced Guide Technique

Using this technique we had increased our Twitter engagement by 1000% the third day after we began and averaged 300% higher than the previous week during this campaign. We also increased our average daily impressions by nearly 100% and more than doubled our follower acquisition rate.   The eCommerce site we tested this on has been running for less than 4 months with approximately 120 Twitter followers. This is the easiest social technique we’ve ever tried, and it’s giving us more success than we’ve ever had before on social media. I wanted to get this out to you as soon as possible, but check back in a month to see the results of our link building efforts. There is nothing easy about this approach, which is why I know it’ll continue to work. But it is simple to follow.         You have to determine a question that people want to and are able to answer on Twitter (This is the hardest part of this technique and the most likely point of failure). Take a close look at your audience and figure out what they need to know. Your questions need to be: Interesting Either: something with utility …

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Coach's eCommerce Blog

Coach’s Guide to Dropshipping

    One of the most frequent questions I get when speaking to potential store owners is “what is dropshipping?” It’s a question I’m always happy to answer because I believe that the answer is one of the best ways to run your own ecommerce business. With that in mind I decided to put together some answers to the most common questions I get about dropshipping. Check them out below and let me know if you have any other questions that I didn’t cover here. What is dropshipping? How does dropshipping work? Why should you start a dropshipping business Why shouldn’t you start a dropshipping business What costs are involved? What are some hurdles you have to overcome to achieve success? Final thoughts? (Okay – this one’s not actually a question, but I’m still leaving the question mark) Dropshipping is a particular method of product distribution where a retailer sells a product that is then shipped directly from the supplier to the purchaser. This means the retailers never sees the physical product they’ve sold. Basically in the world of ecommerce, dropshipping is a model where a retailer handles the marketing and customer service portion of sales while a wholesaler or manufacturer handles …

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Coach's eCommerce Blog

Think Like a Writer to Produce Quality Content

A thousand guides out there will tell you if you want to increase your organic traffic in the SERPs you just have to produce epic, original, share-worthy content. Just… This guide will  cover exactly how to do that by sharing the principles of writing and persuasion and how they apply to content marketing to help you think and work like a writer. These principles are the same in every style of writing whether B2B, B2C, writing a letter to your homeowners’ association to get out of that fine for forgetting to weed your front lawn, or even writing an online guide on producing quality marketing content. The information contained in this guide comes from the combined experience of marketing experts, university composition instructors, published authors, and studies of rhetoric.   Table of Contents Chapter 1: The Art of Persuasion Chapter 2: The Methods of Persuasion Chapter 3: Where to Research Chapter 4: Before You Write Chapter 5: How to Draft Quickly Chapter 6: Polishing and Publishing   Table of Contents Whether trying to convince you to buy something or that the dashing hero in a story is in real peril, a writer is always trying to make you think differently than you did before. This attempt to convince …

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Coach's eCommerce Blog

Advanced Google Product Listing Ads Bidding

Google Product Listing Ads (PLA’s) are, perhaps, the very best value in website advertising. Because pictures of your products and the price appear in the Google search results, customers already know what they are getting and what it costs, so conversion rates are considerably higher than they are for regular AdWords ads. They also tend to cost between one third and one half of what clicks do for regular AdWords text PPC ads. In our tutorial, Setting Up Product Listings In Google Shopping, we went into great detail about how to set up a basic listing for all of your products. While that certainly will get your products appearing, listing everything for the same bid price will have you bidding far too much for some product types and far too little for others. Fortunately, there is a way to modify your bid prices on different items so that you are not having to pay the same for an accessory click as you do for a major item in your store. Since most people are using our recommended shopping cart, BigCommerce, this tutorial will show you how to vary the bids for different products while still using the product feed that BigCommerce creates …

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Coach's eCommerce Blog

Easily Find a Killer Product Niche

It’s kind of scary how the very first decision you have to make on your ecommerce journey is also the most important one. That decision, of course, is choosing a product line to sell. If you choose a “winner” niche (aka product line), you’ll be primed for a lot of success and profits, even if you make some mistakes here and there along the way. If you choose poorly, though, you’re in for a lot of wasted time and frustration. It’s no fun to “go fishing” with the WRONG BAIT, so to speak! Last night, we hosted a live webinar where we discussed the key criteria for choosing a winning niche (i.e. the same criteria we’ve used to choose the niches for all of our profitable online stores, many of which have made us $5k+ per month in bottom-line net profit and sold for over $100,000)! In addition to discussing the key criteria, Coach Dave also put on an unrehearsed live demo of our revolutionary niche-finding tool: Pro Keyword Tool. Here’s the full replay of the webinar in case you couldn’t make it last night… Note: The first half of this webinar is largely a review of the concepts discussed …

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Coach's eCommerce Blog

Global Ecommerce Real-Time Statistics

This graphic shows the global ecommerce spend per second. The top row shows the total spend, the second row shows desktop vs. mobile spend and the 3rd row shows card payments vs. other payment methods. Global ecommerce is growing every year and continues to take a bigger piece of global retail sales each year as well. Here at Store Coach we teach people how to create their very own ecommerce stores and tap into this huge global spend. If you establish yourself in a favorable niche that has good demand and weaker competition, you can get a serious foothold and make very good income month after month. Our keyword tool was built for that exact purpose! It takes your vague suggestions and shows you all of the related niches you could succeed in! Credit for the amazing infographic above goes to Ever Merchant.

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Coach's eCommerce Blog

Store Coach BigCommerce Tutorials

Over the years, we’ve created dozens of tutorials for the BigCommerce shopping cart platform. Those tutorials not only cover the technical how-to stuff, but they also contain Store Coach’s expert advice on how to optimize your store and maximize your conversion rate. Plus, they link to related Store Coach training videos and articles. Unfortunately, like all things “internet”, someone comes along and decides to change the design of things and what you became used to finding in one place is no longer there. We are as guilty of making major changes as anyone and although we feel our recent design changes have resulted in an overall better eCommerce training experience, some folks have been wondering where all of the BigCommerce tutorials that used to be available from the main navigation bar went. Not to worry; they are all still available; we just moved them to the blog. To help you better find them, this page links to all of the Store Coach BigCommerce tutorials here on the blog. Before clicking the links, below, we should also point out that we are not the only ones who have made big design changes. BigCommerce has also radically changed the Control Panel admin …

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Coach's eCommerce Blog

How to Reduce Abandoned Carts – Coach’s Tip of the Week

As anyone who has been in the website game long enough knows, it’s tough getting traffic to your site. On-page optimization, social networking, backlinks and paid advertising not only take time to set up or acquire, but they often cost money, too. When people come to your online store and don’t ever add any of your products to their shopping cart, it’s either because your products are bad, your prices are bad or they do not trust your website. When they actually DO add things to their cart and decide at the last second not to buy, it’s something else that happened that drove them away. According to Stefan Schumacher of SurePayroll.com, 68% of all online shoppers abandon their carts just before they are about to make a purchase. In an infographic posted on the Payroll Blog, Stephan points out the reasons people abandon their carts. Sometimes there is nothing we can do about cart abandonment. If you look at the reasons Stefan lists, many of them can be chalked up to wishy-washy people, folks whose credit card was declined or those who were just looking for information, never intending to purchase (of course, why they would add something to …

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Coach's eCommerce Blog

How to Build an Amazon Affiliate Store Using WordPress

For many of the reasons discussed in section 2.2 of our free ecommerce training course, a lot of folks choose to build an rather than building a traditional ecommerce store. In this tutorial, we’ll walk you through the core steps you must take in order to create and launch an affiliate product store. Although this tutorial will focus on being an “Amazon Affiliate” and promoting Amazon products, the concepts covered here could apply to building an affiliate store with any retailer’s products. As we discussed in section 2.2 of our training, being an affiliate for another retailer and running an affiliate product store is a very viable way to build a successful online store. Typically your margins aren’t quite as good as they are using the and running a regular ecommerce store, but you don’t have to deal with processing orders or corresponding with customers. Running an affiliate product store is a piece of cake! Here are the basic steps for building an Amazon affiliate product store… Register a domain name Set up web hosting Install WordPress Sign up for Amazon’s affiliate program Install required plugins Add products to your store Step 1. Register a Domain Name Click here for tips …

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Coach's eCommerce Blog

Keyword Research After The Fact – Coach’s Tip of the Week

In our Store Coach Training, we tell people that the success of a website begins with keyword research. Not only do you have to know that a product or service gets searched for enough times, you need to know ahead of time that the market niche is not too competitive so that you stand a chance of being found in the search results. There’s really no point in wasting your time building a website, otherwise! Therefore, we begin our whole course with choosing a market niche and we even have a tool that makes it a whole lot easier to find a great niche – our Pro Keyword Tool. We then show folks how to find a supplier, build a website and market that website. Hopefully, within a couple of months, money starts pouring in which is when most folks think that they are done. The truth is, they’re not; the web doesn’t stand still and unless you are constantly tweaking things, you’ll start to lose ground and profits will fall. A couple of weeks ago, Jeremy Gottlieb published a post on The MOZ Blog about keyword research and I almost ignored it, figuring we have that covered already with …

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