Free eCommerce Tutorials & Guides

We have built over 150 successful eCommerce stores and have been featured in Fox Business News, The New York Times and many other national media outlets. The following guides are supplemental materials to our training courses on how to build & manage successful eCommerce stores.

Ecommerce SEO Boost: Guide to Big Money Breakthroughs in 2020

What is eCommerce SEO? It’s a way to generate rivers of free targeted traffic to your eCommerce site from Google and Bing. Want to learn how to do it?I thought you would never ask!

Google Shopping Setup Guide

There is probably no better place to advertise for most websites than Google Shopping. It's certainly the very first place that we place ads for every large ticket eCommerce store we create. In most cases, Google Shopping (also called Private Listing Ads or PLAs, for short) simply offers the most traffic at the best cost...

Creating An Affiliate Program

Affiliate Marketing Okay, let's talk about another great way to drive traffic to your site: setting up an affiliate program. We talked about affiliate marketing back in Chapter 2, but at that time we looked at it from the perspective of an affiliate. Now let's take a look at affiliate marketing from the perspective of...

Unleashing The Power of Google Ads Remarketing

When reviewing your Google Ads campaign(s), it’s easy to decide what to do if people see your ad but don’t click it. You need to: improve your average ad position, typically by bidding a higher amount (so it comes up higher on the page) make your ad copy stand out more (as discussed above), and/or work...

Google Search Network Text Ads

Google Ads Search Network Text Ads Google Text Ads are the traditional Pay Per Click (PPC) ads that websites have been using for decades. They include a headline, a couple of lines of "sales" text and a URL. They typically show up at the top and bottom of search results pages, before organic listings: Should...

How Journalism 101 Can Improve Your Ecommerce Website

Although it seems like centuries ago, I can still remember my very first journalism class. I loved writing and Journalism classes were probably the only ones during my college career where I had perfect attendance. Upon graduation, I quickly realized that in the "real world," earning a decent wage was important, so I left my...

Sell Your Ecommerce Store for Top Dollar

Chapter 13 Table of Contents Reasons to Consider Selling How Much Will You Get? Selling Your Site on Your Own Selling Your Site Through a Broker Chapter 13: Sell Your Store? This probably goes without saying, but selling your store is NOT a "required" step in the Store Coach process. There's no reason you can't...

Running an eCommerce Store From Outside the USA

Help Page for Members Outside the USA Store Coach is NOT just for US residents. Store Coach is for everyone interested in making money online, regardless of what country they live in. In fact, over one third of Store Coach Members live outside the United States. Some of those non-US members have chosen to build...

eCommerce Store Pre-Build Task List

Table of Contents Pre-Build Checklist Task #1: Get Product Details Task #2: Register a Domain Name Task #3: Select Shopping Cart Platform Task #4: Link Your Domain Name To Your Shopping Cart Task #5: Get Set Up For Payment Processing PRE-BUILD TASKS This is where the fun really begins! Choosing a niche and sourcing products...

How to Achieve Perfect On-Page SEO

I got my introduction into Search Engine Optimization (aka "SEO") back in the late 90s - back when Google was a new search engine that few people knew of or cared about. I was working for a company that had a brand new website and as Marketing Director, it somehow fell on my shoulders to...