Free eCommerce Tutorials & Guides

We have built over 150 successful eCommerce stores and have been featured in Fox Business News, The New York Times and many other national media outlets. The following guides are supplemental materials to our training courses on how to build & manage successful eCommerce stores.

More Shopping Portals to Advertise On

Make More Money By Listing Your Products On Popular Online Shopping Portals Shopping portals (also referred to as "marketplaces") are places where a great many people go to buy things online. The average person has,...

Use Shopify's Amazon Channel to Expand onto the Amazon Marketplace

IMPORTANT: Please keep in mind that this guide only applies to people who are listing products for sale in the United States or Canada and who are using Shopify for their online store. In addition, you...

Generate Free Media Attention with Press Releases

People love stories. Most of us get a daily fix of storytelling of some sort, whether it’s from reading a book or newspaper, watching TV, or just enjoying a good chat with a friend. What’s...

Ecommerce SEO Boost: Guide to Big Money Breakthroughs in 2020

What is eCommerce SEO? It’s a way to generate rivers of free targeted traffic to your eCommerce site from Google and Bing. Want to learn how to do it?I thought you would never ask!

Google Shopping Setup Guide

There is probably no better place to advertise for most websites than Google Shopping. It's certainly the very first place that we place ads for every large ticket eCommerce store we create. It's the second...

Creating An Affiliate Program

Affiliate Marketing Okay, let's talk about another great way to drive traffic to your site: setting up an affiliate program. We talked about affiliate marketing back in Chapter 2, but at that time we looked...

Unleashing The Power of Google Ads Remarketing

When reviewing your Google Ads campaign(s), it’s easy to decide what to do if people see your ad but don’t click it. You need to: improve your average ad position, typically by bidding a higher amount...

Google Search Network Text Ads

Google Ads Search Network Text Ads Google Text Ads are the traditional Pay Per Click (PPC) ads that websites have been using for decades. They include a headline, a couple of lines of "sales" text...

How Journalism 101 Can Improve Your Ecommerce Website

Although it seems like centuries ago, I can still remember my very first journalism class. I loved writing and Journalism classes were probably the only ones during my college career where I had perfect attendance....

Sell Your Ecommerce Store for Top Dollar

Chapter 13 Table of Contents Reasons to Consider Selling How Much Will You Get? Selling Your Site on Your Own Selling Your Site Through a Broker Chapter 13: Sell Your Store? This probably goes without...