Free eCommerce Tutorials & Guides

We have built over 150 successful eCommerce stores and have been featured in Fox Business News, The New York Times and many other national media outlets. The following guides are supplemental materials to our training courses on how to build & manage successful eCommerce stores.

How Journalism 101 Can Improve Your Ecommerce Website

Although it seems like centuries ago, I can still remember my very first journalism class. I loved writing and Journalism classes were probably the only ones during my college career where I had perfect attendance. Upon graduation, I quickly realized that in the "real world," earning a decent wage was important, so I left my...

Sell Your Ecommerce Store for Top Dollar

Chapter 13 Table of Contents Reasons to Consider Selling How Much Will You Get? Selling Your Site on Your Own Selling Your Site Through a Broker Chapter 13: Sell Your Store? This probably goes without saying, but selling your store is NOT a "required" step in the Store Coach process. There's no reason you can't...

Running an eCommerce Store From Outside the USA

Help Page for Members Outside the USA Store Coach is NOT just for US residents. Store Coach is for everyone interested in making money online, regardless of what country they live in. In fact, over one third of Store Coach Members live outside the United States. Some of those non-US members have chosen to build...

eCommerce Store Pre-Build Task List

Table of Contents Pre-Build Checklist Task #1: Get Product Details Task #2: Register a Domain Name Task #3: Select Shopping Cart Platform Task #4: Link Your Domain Name To Your Shopping Cart Task #5: Get Set Up For Payment Processing PRE-BUILD TASKS This is where the fun really begins! Choosing a niche and sourcing products...

How to Achieve Perfect On-Page SEO

By Scott McKirahan (a.k.a. "Coach Scott") I got my introduction into Search Engine Optimization (aka "SEO") back in the late 90s - back when Google was a new search engine that few people knew of or cared about. I was working for a company that had a brand new website and as Marketing Director, it...

Paid Traffic Tips for eCommerce Stores

Table of Contents Paid Advertising Overview PPC Basics PPC Rules of Engagement Top PPC Advertising Options Private Banner Ads Affiliate Marketing Paid Traffic Like we discussed back in Chapter 7, paid advertising is the #1 way to drive traffic to your site in the first 2-3 months after launch. Do you have to use paid...

How to Achieve Organic Google Rankings

Chapter 9 Table of Contents Key Concepts and Principles Introduction Understanding How Google Works Google Ranking Factors Cyber Space Analogy My Insanely Simple SEO Marketing Plan Part 1 of the SEO Marketing Plan Get High-Quality Backlinks Target Your Competitors' Best Backlinks Other Safe Ways to Get Good Backlinks Part 2 of the SEO Marketing Plan...

How to Successfully Launch an Online Store

  Table of Contents Set Up Google Products Create Social Profiles Set Up On-Site Blog Expanded Keyword Research Other Launch Tasks Chapter 6: Launch Tasks Congratulations on completing Chapter 5 and getting your store built! All of your hard work to get to this point is about to start paying off! Here in Chapter 6,...

Frequently Asked Questions about eCommerce

  Frequently Asked Questions If you're looking for step-by-step guidance on how to create an online store, you've come to the right place. In addition to our A-to-Z eCommerce training course, Store Coach also provides must-have tools and resources to help you with all the critical tasks and decisions. Read through these FAQs to see...

How to Manage Multiple Pinterest Accounts From One Account

[Unfortunately, Pinterest has recently changed and this article is no longer valid. Please consider checking out our home page to see how we can help you build your own online eCommerce empire.] If you are selling anything visual, particularly if it appeals to women, Pinterest is absolutely the best place you can possibly market your products...