We have built over 150 successful eCommerce stores and have been featured in Fox Business News, The New York Times and many other national media outlets. The following guides are supplemental materials to our training courses on how to build & manage successful eCommerce stores.
There is probably no better place to advertise for most websites than Google Shopping. It's certainly the very first place that we place ads for every large ticket eCommerce store we create. In most cases, Google Shopping (also called Private Listing Ads or PLAs, for short) simply offers the most traffic at the best cost...
Private Banner Ads Alright, let's switch gears now and spend a few minutes talking about private banner ads. As we discussed way back in the chapter intro, private banner ads are ads (typically graphic image ads) that appear on a particular website. Rather than using a major PPC engine like Google or Microsoft (Bing), you...
Shopzilla PPC Advertising Options Shopzilla is one of the best "second-tier" PPC portals because it is tied to BizRat, Beso and PriceGrabber as well. So, by submitting your store's products to Shopzilla, you will have PPC ads running in 4 of the biggest shopping portals.UPDATE: Shopzilla was recently renamed, "Connexity", and includes more than 3,000 lesser-known publishing...
Affiliate Marketing Okay, let's talk about another great way to drive traffic to your site: setting up an affiliate program. We talked about affiliate marketing back in Chapter 2, but at that time we looked at it from the perspective of an affiliate. Now let's take a look at affiliate marketing from the perspective of...
When reviewing your Google Ads campaign(s), it’s easy to decide what to do if people see your ad but don’t click it. You need to: improve your average ad position, typically by bidding a higher amount (so it comes up higher on the page) make your ad copy stand out more (as discussed above), and/or work...
Google Ads Search Network Text Ads Google Text Ads are the traditional Pay Per Click (PPC) ads that websites have been using for decades. They include a headline, a couple of lines of "sales" text and a URL. They typically show up at the top and bottom of search results pages, before organic listings: Should...
Perhaps the most terrifying prospect of setting up an online business - particularly one that uses the dropship model - is contacting potential suppliers. I'll admit that even though I spent my entire life in sales, I was pretty nervous about it, too. In the end, I just put it in the same perspective I...
Building a "Dummy" Site As we mentioned in the Chapter 3 training, you might want to set up a placeholder (or "dummy") website before contacting suppliers. Although certainly not a "requirement", having a professional looking website in place can go a long way in convincing some suppliers, who may be on the fence about your...
As discussed in Chapter 3 of our Dropship Blueprint eCommerce training course, it's important to be prepared when you reach out to manufacturers and/or distributor-wholesalers to request a reseller-account. There are a handful of things you can do to look much more legit and professional to suppliers, increasing your chances that they'll be willing to set...
Introduction There are 2 basic types of online stores... Ecommerce Stores - Any store where customers "check out" on your site and pay you for the products or services they buy. Affiliate Product Stores - A store where customers learn about products but can't actually purchase them. Instead, customers click a button/link (which contains affiliate tracking code) that takes them to a different website to...