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Frequently Asked Questions about eCommerce

  Frequently Asked Questions

If you're looking for step-by-step guidance on how to create an online store, you've come to the right place. In addition to our A-to-Z eCommerce training course, Store Coach also provides must-have tools and resources to help you with all the critical tasks and decisions. Read through these FAQs to see how Store Coach will show you how to create an online store to supplement or even replace your income.

What is Store Coach and how can it help me?

Store Coach is a "one-stop shop" for everything you need to be build and run your own profitable eCommerce store, including:

  • step-by-step training on how to create an online store (see the Academy overview)
  • tools, directories and other must-have resources
  • monthly live learning workshops to go into greater depth on key topics
  • the ability to get personal 1-on-1 help from the Coaches
  • an active Private Facebook Group to interact with the Coaches and other members

Whether you're just getting into eCommerce or you already have an online store, Store Coach will give you EVERYTHING you need to make serious money with your own online store. You won't just learn how to create an online store; you'll have all the tools and resources you need to make it a reality.

Who are you guys, and why should I trust you?

Store Coach is owned and operated by three brothers: Dave, Kevin and Mike Hermansen. We've been in eCommerce for over 10 years and have run over 60 profitable online stores. We've dabbled in all kinds of Internet marketing, but we've made a name for ourselves building dropshipping-based niche eCommerce stores. Many of our niche stores have generated $5,000+ per month and sold for over $100,000. We've been featured on Fox Business News, The New York Times, Behind the Scenes with James Earl Jones, and KTLA Los Angeles (just to name a few) for our repeatable, proven formula for building one profitable online store after another. Over the past several years, we've coached and mentored thousands of Internet entrepreneurs just like you! Check out our eCommerce resume here. We humbly submit to you that you simply could not find a better group of guys to teach you how to create an online store.

I live outside the United States. Is Store Coach still relevant and applicable to me?

Yes, absolutely! Approximately one third of our Members live outside the USA, so you're in very good company. Some of our non-US members build stores targeting their home country while others choose to build a store targeting the huge US online shopping marketplace. This page answers common questions asked by non-US Members and explains how Store Coach will help you.

How up-to-date is the training course?

We're constantly updating and improving the training course by regularly adding (or replacing) sections, videos and expanders. Practically every week, you'll see a new section or video or Pro's Edge box added to the course. We work hard to keep up with all the latest opportunities and changes in the world of eCommerce, giving you the latest and greatest information possible. You simply will not find a better source of information for learning how to create an online store.

Do I need... A product to sell? Connections with suppliers? Technical skills? Internet marketing experience?

No, no, no and no. You honestly don't need any of these things in order to be successful. Our top-notch training course walks you step-by-step through the entire process of choosing a product line, establishing a reseller-account with a product supplier, building your store, marketing it and operating it. Just go through the training course step by step, and you'll have no trouble learning and doing everything you need to generate a serious income.

How much money can I realistically make with a niche eCommerce store?

We've made a full-time living in eCommerce for over a decade now, and hundreds of our Members are as well! Niche eCommerce stores have the potential to make six-figure annual incomes, which is truly amazing considering how easy they are to build and operate and how little risk and overhead they have. Launching a local "brick and mortar" retail store would cost tens of thousands of dollars, and your ongoing overhead costs for your facility, utilities, employees, equipment, etc. would be several thousand dollars per month. And how much could you realistically make in profit each month? About the same amount you can make with an online store that costs maybe a hundred bucks to build and has so little monthly overhead (about $50/month) you can break even with a sale or two a month!

How long will it take before I start making money?

Store Coach isn't a get-rich-quick scheme. We teach you how to build a legitimate, long-term, sustainable online business. If you're looking for an easy way to make gobs of money overnight (as if such a thing exists!), you're in the wrong place. If you follow the Store Coach training and put in a decent amount of time (5+ hours per week), you can certainly start making sales and generating profits month 1 after launching your store. Your profits the first month or two realistically won't be earth-shattering, but the longer your store is around and the more time you dedicate to marketing it the correct way, the more money you can expect to make. How much money you make will depend on your dedication and hard work. We are making a full-time living through eCommerce, as are many of our Members here at Store Coach. It's very realistic that you could be too!

Can I build a store on the side or in my spare time, or do I need to devote all my time and attention to this?

Building and marketing an online store doesn't require an insane amount of time, but it's not a "push-button" solution either (those don't exist). If you're planning to do everything yourself, you should plan on putting a good 5-10 hours per week into your store to give it a good chance of succeeding. If you're planning to outsource some or all of the tasks (either to Store Coach or to third-party service providers), you obviously won't need to put in as much time yourself since others will be doing a lot of the work for you.

How much will it cost to build an online store? What are the ongoing monthly costs?

One of the wonderful things about eCommerce is that it requires very little start-up cash to build and launch a store. Using the dropship-model or  affiliate model, you don't have to buy any inventory up front and don't have any of the overhead costs you'd have for a "brick and mortar" retail store (i.e. facility costs, equipment, utilities, labor costs, etc.). If you're on a tight budget, you can easily build a store for less than $100. That's not a misprint... it really says $100! Even if you "go crazy" and outsource a lot of the work, you're talking maybe a few hundred bucks. The ongoing operating costs are extremely low as well... so low that you only need to make 1-2 sales a month to cover your costs (and then everything else is pure profit)! Here's a list of your typical ongoing costs...

  • shopping cart platform (which typically includes web hosting): starting at ~$20/month
  • merchant-account (optional): ~$30/month
  • toll-free phone number (optional): ~$10/month
  • live chat service (optional): ~$15/month
  • domain-name: ~$10 per year

As you can see, even if you "splurge" and get all of the optional things (which are really just tools for helping you make more sales), your total monthly costs are around $80 per month.

I am a complete newbie. Is Store Coach for me?

We love newbies! Store Coach is geared towards people like you with very little experience or know-how. In fact, the whole idea for Store Coach came about because we had so many friends and relatives (most of them with little to no experience whatsoever) asking us to teach them step-by-step how to create an online store like ours. The Store Coach Academy is very straightforward, thorough, and easy to follow. It shows you step by step how to create an online store and eliminates all of the guesswork.

Is Store Coach just for dropshipping-based eCommerce stores or for other types of websites too?

Store Coach is hugely beneficial to anyone who owns or wants to create a website of any kind. Regardless of whether you're selling a tangible product, a service, a digital product (i.e. ebook or membership) or anything else - or even if you're just promoting somebody else's products/services as an affiliate - the concepts and processes are 95% the same...

  • You need to choose keyword-phrases you can realistically get ranked for
  • You need to build a search-engine-friendly website
  • You need to optimize your site for customers to maximize your conversion-rate
  • You need to get your site ranked high in Google and the other search engines
  • You need to market your website and drive traffic to it

Our training course covers dropshipping-based eCommerce stores, affiliate-product-stores, stock-and-ship eCommerce stores, service-based sites, digital download stores, membership-based sites, and basically any other type of website you can think of. Even if you're just selling on eBay or Amazon or Etsy and don't even have your own stand-alone website, Store Coach still provides a lot of valuable information about driving traffic and increasing your sales and profitability.

How can I possibly compete with the likes of Amazon and eBay?

First of all, you should think of sites like Amazon and eBay as opportunities, not as competitors. You'll very likely be offering your products on these mega-sites sooner or later. So you'll be benefiting from the insane amount of visitors they get. Everyone already knows these mega-sites exist. When sites like Amazon and eBay show up high in the Google search results (as they often do), most shoppers are either the type of person who a) has already been to those sites and is now looking for specialty shops, or b) doesn't even pay attention to the mega-site results and skips right over them. Finally, keep in mind that you're not going to be trying to get ranked for ultra-competitive keyword phrases like 'hdtv' and 'digital camera'. In our training course, we'll show you how to create an online store that targets niches and keyword phrases where several of the top-ranking sites (i.e. the sites on Page 1 of Google's search results) are "weak" and can easily be outranked.