Free eCommerce Tutorials & Guides

We have built over 150 successful eCommerce stores and have been featured in Fox Business News, The New York Times and many other national media outlets. The following guides are supplemental materials to our training courses on how to build & manage successful eCommerce stores.

How to Achieve Perfect On-Page SEO

I got my introduction into Search Engine Optimization (aka "SEO") back in the late 90s - back when Google was a new search engine that few people knew of or cared about. I was working for a company that had a brand new website and as Marketing Director, it somehow fell on my shoulders to...

Paid Traffic Tips for eCommerce Stores

Table of Contents Paid Advertising Overview PPC Basics PPC Rules of Engagement Top PPC Advertising Options Private Banner Ads Affiliate Marketing Paid Traffic Like we discussed back in Chapter 7, paid advertising is the #1 way to drive traffic to your site in the first 2-3 months after launch. Do you have to use paid...

How to Achieve Organic Google Rankings

Chapter 9 Table of Contents Key Concepts and Principles Introduction Understanding How Google Works Google Ranking Factors Cyber Space Analogy My Insanely Simple SEO Marketing Plan Part 1 of the SEO Marketing Plan Get High-Quality Backlinks Target Your Competitors' Best Backlinks Other Safe Ways to Get Good Backlinks Part 2 of the SEO Marketing Plan...

How to Successfully Launch an Online Store

  Table of Contents Set Up Google Products Create Social Profiles Set Up On-Site Blog Expanded Keyword Research Other Launch Tasks Chapter 6: Launch Tasks By the end of this guide, you'll have an open online store! Do you remember the phrase "If you build it, they will come" from the movie Field of Dreams?...

Frequently Asked Questions about eCommerce

  Frequently Asked Questions If you're looking for step-by-step guidance on how to create an online store, you've come to the right place. In addition to our A-to-Z eCommerce training course, Store Coach also provides must-have tools and resources to help you with all the critical tasks and decisions. Read through these FAQs to see...

How to Manage Multiple Pinterest Accounts From One Account

[Unfortunately, Pinterest has recently changed and this article is no longer valid. Please consider checking out our home page to see how we can help you build your own online eCommerce empire.] If you are selling anything visual, particularly if it appeals to women, Pinterest is absolutely the best place you can possibly market your products...

How to Successfully Contact Dropship Suppliers

So, you've chosen a niche that you think will be a winner and now you've gotten to the stage where you need to come up with the products. The easiest thing in the world to get is a supplier if you can buy in bulk. That's what all manufacturers and distributors are set up for,...

How to Choose an eCommerce Store Model

Choose Your Online Business Store Model One thing is for sure ... if you are looking to be your own boss and have a little more freedom in your life, there are plenty of online business opportunities to choose from that will give you both of those things. Online stores have as much or MORE upside...

How to Choose an Ecommerce Niche

One of the most exciting things about starting an online drop shipping business is that you can sell practically anything you want. If you have a supplier, good profits and a cost-effective way to ship things, there are unlimited dropshipping business opportunities that still exist for eCommerce stores. Just because you theoretically CAN sell things online, it doesn't...

Coach's Drop Shipping Guide

One of the most frequent questions I get when speaking to potential store owners is "what is drop shipping?" It's a question I'm always happy to answer because I believe that the answer is one of the best ways to run your own eCommerce business. (And no, it has nothing to do with packages falling...