Meet the Store Coach Team
After various offline entrepreneurial ventures and corporate job positions, Dave got started in eCommerce in the Spring of 2003. At that time, there was very little information available on the web about how to build and market an online store. With nothing more than a $50 e-book he purchased on How To build a Yahoo Store, Dave largely learned eCommerce through trial and error. Over the years, he would participate in several Internet Marketing and SEO programs/courses, though he still credits most of his "education" to his hands-on experience through the 180+ stores he's built and operated. Dave is the creator of the majority of the content within our Academy here on Store Coach.
Kevin dabbled in eCommerce while attending college and working in corporate America. Despite making good money and being on the fast-track to become a partner at his CPA firm, he saw how much fun Dave & Mike were having and envied their flexible lifestyle. And they were making more money doing it! So in 2009, Dave & Mike convinced Kevin to join them full-time in eCommerce. A few eyebrows were raised when Kevin told the firm's partners that he was resigning to go off and start building eCommerce sites, but Kevin hasn't missed his job in corporate America for a second! :) Kevin currently oversees all accounting for Store Coach and the team's private portfolio of web businesses, and also oversees Brokering here at Store Coach.
Under Dave's tutelage, Mike began his eCommerce career in 2006 while simultaneously attending Idaho State University and working a couple of part-time jobs. After seeing immediate success with his first eCommerce store, Mike decided to go "all in"... he moved to Meridian and joined Dave full-time in 2007. Alongside Dave (and later Kevin), Mike has helped build, market and run dozens of successful eCommerce stores and has also coached and mentored thousands of students over the last 13 years. Mike is in charge of customer relations here at Store Coach, as well as web development. He designed the Store Coach website you're viewing now, and is also the team member who built our Watch Coach Build series, a free video training course that shows every step of a Shopify store build.
In 2009, Scott was laid off from his job. While searching for income opportunities online, he stumbled upon Coach Dave's story and eCommerce training course. He dove into the course and launched a couple online stores. Within 3 months, Scott had replaced his income from his last job. Within a year, he was making twice what he had made at any "real job" he'd ever had! In 2014, after working closely with Scott in the Store Coach community and seeing his passion and talent for coaching and mentoring others, the Hermansen's made Scott an official member of the Team.
Max graduated from Boise State University in 2013 with a bachelor’s degree in English. He spent two years teaching English before deciding to change his focus and began pursuing a career in writing and SEO. In 2015, he joined the Store Coach team where he rapidly advanced to the position of operations manager and oversaw the development and daily work of a network of eCommerce stores with over 20 employees. He is an expert at paid advertising and marketing and now oversees all consulting projects, as well as many other aspects of the Store Coach portfolio.
Zach graduated with a Counseling degree from Boise State University in 2013. While going to School, Zach built his own online stores and eventually partnered with Dave, Kevin & Mike on a network of eCommerce stores. Because the business was sold, Zach pursued a different career and worked for a successful jewelry company from 2014 to 2018. During this time, he worked hand-in-hand with manufacturers from around the world and helped develop & market products from scratch. Zach is now the Sales & Affiliate Manager for the Store Coach Academy.
A Few of Our Key Milestones
Textbooks for Sale
It's pretty crazy to think that buying textbooks from our local college's clearance bin and reselling them on Amazon is what got us into internet retail! :)
Our First Huge Success
Equipped with nothing more than some basic SEO knowledge, we launch two online parrot cage stores & have our first ever $100,000+ net profit year in eCommerce!
Everything Birds Sells for $200,000+
After nearly 2 years of clearing 6-figures of bottomline net profit from the two sites that made up Everything Birds, we sell bird-cage.com for $173,000 on Flippa, and bird-supplies.net for $40,000 to a private party.
Featured in The New York Times
The attention garnered from selling bird-cage.com on Flippa for $173,000 landed us in the New York Times as the featured story in the Business section (see the article here).
Featured on Fox Business News
Fox Business News also heard about our ongoing success in eCommerce and interviewed our very own Dave Hermansen on one of their broadcasts (see the interview here).
Sold PitchingMachinesNow.com for $149,000
StoreCoach.com is Born
After the sell of Pitching Machines Now, the Hermansen Brothers turn their full attention to building & launching Store Coach, with the goal of turning it into the world's best resource for entrepreneurs who are dedicated to online retail.
NFC Performance is sold for $100,000+
After starting with a run-down website that cost a couple thousand dollars, NFCperformance.com is transformed into an online specialty store worth 6 figures. A minority partner on the project buys the Hermansen Brothers out on the project based on a valuation of $115,000.
Our Brokering Service is Announced
After selling dozens of web businesses of our own and for private parties, Store Coach launched their own brokering service in 2015. The motto "Net More. Pay Less." still holds true for clients of the brokering service to this day.
The Store Coach Academy is Born
After 13 years of teaching people how to build eCommerce stores, our program was transformed into its current form of "The Store Coach Academy." A new emphasis on private labeling products is introduced to our students.
Our Incredible eCommerce Journey
Roll back to the Spring of 2003, when Coaches Dave & Kevin launched their very first two online stores! They were equipped with nothing more than a cheap "how-to-build-a-store" guide and positive (although naive) mindsets! Long story short, their first two stores flopped and they ended up back at the drawing board to regroup.
Coach Kevin bailed on Coach Dave at that point, and turned his focus to getting an accounting degree! Coach Dave (the less risk averse brother) turned his focus to learning how to drive "high intent" visitors to web stores.
After yet another failed attempt (and all the education that came from those first 3 flops!) Dave finally struck gold with a store he called Everything Birds (launched on bird-supplies.net in 2004 & later migrated to bird-cage.com in 2005). In Dave's first full year of operations that little "at-home business" turned a net profit just North of $100k! Which got the attention of Dave & Kevin's younger brother, Mike, among other family members & friends.
Unsure that Mike was committed to the e-commerce career path long-term, rather than letting him in on Everything Birds right out of the gate, Coach Dave partnered with him on a startup project called Jerrys Paintball (JerrysPaintball.com). Within 3 months of launch this new project was clearing $6,000 a month in bottom-line net profit, and Mike (not Coach Mike yet!) was convinced that eCommerce was the career for him!
With a list of new store ideas in hand and a store launch model that was really starting to take serious shape, Dave & Mike got Jerry Paintball listed for sell on Flippa and sold it for $60,000 (all cash) within just a matter of days! Then that lead to them also deciding to move Everything Birds, and they did so just months later, which banked them another $173,000!
After the sale of Everything Birds, The New York Times & Fox Business News both got a hold of the story and helped spread the word that the Hermansen brothers were the real deal when it comes to eCommerce! (In fact, that might be how you found Store Coach in the first place!)
Crazy enough, the above successes were truly just the beginning... Dave & Mike continued to roll out successful niche store after successful niche store (and still are to this day!). A few years into this crazy win streak, in late 2007, Dave & Mike launched one of the most successful digital products the internet had ever seen to that point, a training program called Niche Blueprint. (It was supposed to be available to buyers for a full week, but the doors had to be closed after 36 hours because there were simply too many sign ups to offer support to!)
Annually updated releases of Niche Blueprint were rolled out in 2008 & 2009, and after years of Dave & Mike pushing Kevin to join them, he finally gave in and quit his partner-bound career path at a CPA firm for the final release of Niche Blueprint in 2009.
The "Niche Blueprint days" consisted of far more than just training people on the niche store model the Hermansen Brothers had created. Behind the scenes they were building a nice portfolio of successful niche stores. This is when Coach Scott (one of the most successful Niche Blueprint students, see his story here) and Coach Zach joined the team and started helping them further build out their e-commerce portfolio! (This is the time period in which our team built out and sold off PitchingMachinesNow.com for $149,000!)
In 2010, rather than continuing to do annual updates to Niche Blueprint and leaving most would-be-buyers out in the cold, we opted to launch an "always open" eCommerce hub called Store Coach where people can buy/sell/build eCom businesses! (Which is obviously where you are reading this now!)
Our team has been creating e-commerce training courses since 2007, and it has evolved continuously over the years as our internal systems have been optimized & perfected. In recent years our model has evolved from dropshipping known brand name products to selling our own private label products with our own made up branding.
This is for two primary reasons... 1) traditional dropship ecommerce has become so competitive over the years that margins for online retailers in that space has dropped to almost nothing in most markets, and 2) selling your own private label products eliminates direct competition and allows you to basically name your own margins! (This is why private label e-commerce businesses are selling for millions these days, whereas all of the older traditional dropship stores typically maxed out in value somewhere in the 6-figure range!)
The Store Coach Academy is our first ever training program that's based on this exciting new private label e-com business model, and it was just launched at the beginning of 2020!
Along the way we sold so many of our web businesses, and we were so darn good at getting top dollar for them, that folks in the Store Coach community started asking us to sell businesses for them. That's why in 2015 we started brokering the sell of websites, and that parlayed into us launching the best eCommerce business marketplace on the web!
Contact the Store Coach Team
Because we have so many members, we unfortunately do not have the time to offer free eCommerce help and advice. That's why we ask that you only reach out to us if you meet one of the following criteria:
- You're a member of the Press
- You'd like to have us on your internet marketing podcast or webinar
- You have a question regarding the Academy training, a website listed for sale, or our website brokering services
If your question doesn't pertain to one of the above topics, we likely will not be able to take the time to answer it. Thank you!