Go through our free training course on how to build an eCommerce store >

How to Build an Online Store - Free Training

This 100% free course shows every step we take to build one profitable eCommerce store after another!

How life-changing would an additional $3,000 of monthly income be for you? How about $6,000 or $10,000+? Probably a ton, and it's very achievable with an eCommerce store this free training course will teach you how to build. Our free training course will show you every step we take to build highly profitable online stores, starting with zero inventory and zero working capital!

Sounds challenging, right? Well, it's really not! You just need to know what steps to take, and this course walks you through each one! We regularly build stores that net us $100,000+ annually by using the exact steps you'll learn in this free course!

Have questions? Read through the FAQs below.


Here's what's in the course:

Module 1

Choose Store Model

In module 1 you'll learn about the two store models and select one. The model options are high-ticket branded drop-ship product stores (Model 1) and low cost private label impulse buy product stores (Model 2).

Module 1 »

Module 2

Select Product Niche

In module 2 you'll learn how to choose a niche or product line to build your store around, because specialty products make for ideal online stores. We'll teach you how to brainstorm ideas and settle on your favorite.

Module 2 »


Module 3

Source Products

In module 3 you'll learn how to source wholesale products for your store. We cover sourcing high-ticket branded products from traditional wholesalers, and sourcing generic products that can be private labeled.

Module 3 »

Module 4

Build Your Store

In module 4 you'll learn how to build an online store that's SEO optimized and primed for conversions! We also cover choosing a brand name for your store, registering the domain, and connecting it to your store.

Module 4 »


Module 5

Launch Your Store

In module 5 you'll learn how to launch your online store the right way, with the correct tracking codes needed to watch your store's traffic, and with Google Search Console in place to warn you of errors!

Module 5 »

Module 6

Daily Operations

In module 6, the final module in this course, you'll learn how to handle 100% of your daily operations so your store runs smoothly & effectively. You'll also learn how to hire & manage team members.

Module 6 »


Frequently Asked Questions


Who are we and why listen to us?

We're a team of brothers (and friends) who've built 180+ highly profitable niche online stores since 2005, and we've helped several thousand others do the same since releasing our first training program in 2007.

We won't drone on and on here about all of our accomplishments in eCommerce, but here's a quick summary of what the Store Coach team has accomplished:

If you want to read the extended version of our eCommerce journey, you can do so here.

The Store Coach Team: eCommerce Experts

How do I know this will work for me?

The quickest and easiest way for us to prove that this works (not just for us, but for our Members as well) is to have you check out the e-commerce businesses for sale in our Website Marketplace. The vast majority of the businesses that have been sold in our marketplace were started using this free training course!


Why are we giving this info away for free?

Full transparency: Our hope is that this free training course helps you make good money on your first online store so you'll choose to upgrade to Pro Membership, which will give you access to our Market Like a Pro advanced marketing course, which will help you scale your business and turn it into a cash cow.

Then, a couple/few years down the road, maybe you'll sell your store in our Website Marketplace using our brokering service!

Or who knows, maybe you'll partner with us on a store at some point so we can make lots of money together!


What store models does this free training cover?

Honestly, the course covers every major store model you can build on a standalone domain-based store, but goes into great detail specifically on these store models:

  • Drop-shipping branded products from manufacturers or their distributors
  • Drop-shipping product from factories in Asia or anywhere else in the world
  • Self-fulfilling products from your own warehouse or a fulfillment center

What shopping cart platform do you recommend?

A beautiful, professional web store starts with Shopify. There's truly not a better all-in-one solution out there to run your store on!

Shopify not only gives you a professional looking website to list your products on, but it has built in payment processing (that can be activated instantly) so you can take credit/debit card payments!

With Shopify you can start a 2-week free trial and build your store out completely before even determining what domain name to get and tie to your store. After the free trial is over, Shopify plans start at just $29/month.


What will it cost to build my online store?

Very little! Honestly you can implement everything taught in this guide for the cost of a domain name, which is about $10.

  • Software to run your store (we recommend Shopify) which has a free trial, so if profit from orders can't cover it you can cancel before that's up!
  • We recommend getting a branded domain name that your Shopify store can reside on, this costs under $10 per year with the registrar we recommend within the training course!
  • We recommend running some test pay-per-click ads right out of the gate to make sure you've built a store around a winning product line - but don't count that as a cost because revenue from sales often outweighs spend!
  • Once you start scaling there are some nice apps & tools you can consider for growth, but don't count these because they aren't invested in until the store's profits cover it!

That's truly it!


Is this course doable for newbies?

Yes, the course is actually tailor-made for newbies. In fact, the whole idea for Store Coach came about because we had so many friends and relatives (most of them with little to no experience whatsoever) asking us to teach them step-by-step how we were doing what we were doing. We've made the course as straightforward and simple as possible, detailing every step of the process (with videos, guides and tutorials for anything the least bit technical).


How up to date is the course?

We're constantly - and we mean constantly - updating and improving the training course. We're adding (or replacing) videos, guides, tutorials and case studies virtually every week.

This is not a training course we put together a few months (or a couple years) ago and now we're just letting it sit there. We work hard to keep up with all the latest opportunities and changes in the world of eCommerce, giving you the latest and greatest information possible.


Realistically, how soon will my store be profitable?

Store Coach isn't a get-rich-quick scheme. We teach you how to build a legitimate, long-term, sustainable online business. If you're looking for an easy way to make gobs of money overnight (as if such a thing exists!), you're in the wrong place.

If you follow this training course and put in a decent amount of time (at least 5-10 hours per week), you can certainly start making sales and generating profits month 1. Your profits the first couple months realistically won't be earth-shattering, but you should certainly be able to generate a $1-3k of profit each of the first two months.

By month 3 or 4, you should be making several thousand dollars a month, and by month 6 you can realistically be making $10k+ per month.


What is a store's monthly "break-even point"?

The ongoing operating costs for an online business are extremely low... so low that you only need to make 1-2 sales a month to cover your costs (and then everything else is pure profit)!

Here's a list of your typical ongoing costs...

  • Shopping cart platform (which includes web hosting and a merchant account for accepting credit cards): starting at $29/month
  • Recommended shopping cart apps (optional): ~$40/month
  • Toll-free phone number (optional): ~$10/month
  • Live chat (optional): ~$15/month
  • Domain name: ~$10 per year

As you can see, even if you "splurge" and get all of the optional things (which are really just tools for helping you make more sales), your total monthly costs are under $100 per month. That's an incredibly low amount of overhead for a business that can easily make you $10,000+ per month!


What are the risks with eCommerce?

Really, the only thing you have to lose is a little bit of your time. The monetary risk is incredibly low (see the FAQ above).

Other programs require several thousand dollars of start-up capital for program fees and up-front inventory purchases. That's a lot of money to most people. Our training course is FREE, and you can easily get your online store off the ground for less than $100 (and as little as $10)!

What about buying inventory to sell? Regardless of which store model you choose, you can have products drop-shipped (i.e. shipped directly from your supplier to your customer after your customer has already paid you) in the beginning... and perhaps permanently. If and when you do choose to stock inventory, you can use your store's profits (rather than money from your savings account).

What about marketing costs? That's another awesome thing about eCommerce... Internet marketing is more of a "pay as you go" model where you're trading in $10s for $20s on a daily basis, as opposed to "real-world" marketing (i.e. TV, radio, magazine or print ads) where you have to shell out thousands (or tens of thousands) of dollars up front and then hope & pray it pans out over the next few weeks/months. With online marketing, you see real-time results to know whether your advertising is effective (i.e. making you more money than it's costing). If it's not, you tweak the ads or shut them down (while simultaneously scaling up the ads that are effective).

What about credit card fraud? Credit card fraud used to be (past tense) a pretty big issue in some niches. But nowadays, you can buy fraud/chargeback protection for very cheap (0.5 to 1.0% of the order amount). Companies are willing to offer such protection because their fraud detection software is so good that they're able to catch the vast majority of all fraud attempts. If a fraudulent order does slip through the cracks, the company reimburses you 100% of the chargeback amount (including chargeback fees), so you're not out a penny. Our #1 recommended chargeback protection service is NoFraud.


How has COVID-19 impacted eCommerce?

While the COVID-19 pandemic has been a difficult time for everyone (and tragic for many), it's actually been really good for eCommerce. While many brick and mortar businesses have suffered, the majority of online businesses have seen a sizable increase in sales and profits. If people weren't doing the majority of their shopping online already, they definitely are now!

Note: In the early months, many businesses faced supply chain issues (i.e. products out of stock and long shipping delays), but that's pretty much behind us now.


What do I need (and not need) to be successful?

Many people wrongly assume that they will need all kinds of things that they in fact do NOT need to start an online business, such as:

  • A big pile of start-up cash
  • 20+ hours every week
  • A legal business entity (i.e. LLC, corporation, etc.)
  • To already have a product to sell
  • Connections or an "in" with manufacturers or suppliers
  • Programming, graphic design or other technical skills
  • Prior experience with Internet marketing
  • Garage or closet space to store products
  • To be living in (or a citizen of) the United States

All you really need to be successful is a computer, a connection to the Internet, a willingness to work hard, and a little bit of money ($100 tops).


So what are you waiting for?

Our build-a-store training is 100% free and you can get your store launched for under $10 (the cost of a domain name for 1 year), and the potential upside is thousands of dollars per month starting next month! It's truly a no-brainer, so dive right in!


Get StartedStart Free Training or Apply For Our Partner With Coach Program