eCommerce Business Brokering Service
NET MORE & PAY LESS™
When You Sell a Business Through Us!
What's My Site Worth?
Our FREE online business valuation tool takes you through a 5-minute automated interview to collect key information about your business. Our brokering team will then manually review your answers and analyze your site & business and send you a custom business valuation within 1-2 business days. Why not find out what your site's worth? It's free of charge and obligation-free!
Over the past decade, we've brokered the sale of over 100 web-based businesses for a total transaction value of just over $18.3 million. And we'd love to broker the sale of your online business as well!
We generally get at least 40% more for your online business than you could get selling it yourself... plus, we'll do all the work for you! And unlike most website brokers, we don't charge any listing fees, vetting fees or up-front fees of any kind! If your site doesn't sell (which is extremely unlikely - we have a 92% success rate), you won't pay us a single penny. And our brokering fee is among the very lowest in the industry (despite the fact that we do more for our clients than anyone else)!
We provide A-to-Z all-inclusive brokering services. We handle absolutely everything for you... We create the sale listing, generate leads, screen (vet) potential buyers, handle all communications with prospective buyers (this saves you dozens/hundreds of hours!), manage the due diligence & closing process, and facilitate the asset & funds transfer.
We have an impeccable reputation (as you can see in our Flippa Broker Profile to the right), and our past clients rave about their experience selling their business through us and our top-notch service and professionalism.
Most importantly, we'll help you get top dollar for your web business. You will NET MORE & PAY LESS™ with Store Coach Brokering Service!
Ready to Sell Your Site?
Filling out the form takes just 2 minutes!
Why Use Us As Your Broker?
No up-front fees of any kind
92% success rate (and fast!)
Lowest commission structure
Overview of Our Brokering Service
Despite the fact that we do a lot more than the average web business broker, our commission structure is among the very lowest in the industry...
- 2% for sales over $10 million
- 4% for sales of $5-10 million
- 7.5% for sales of $2-5 million
- 10% for sales of $1-2 million
- 12.5% for sales of $500k to $1 million
- 15% for sales under $500k
And remember, you won't pay us a penny until after your site sells. We don't charge ANY up-front fees whatsoever.
92% Sold... Fast!
When we say that we can sell your business, we really mean it! We have a 92% success rate in getting sites sold... and fast! On average, we have an offer in hand 36 days after the listing goes live. It's all made possible by the fact that we've built up a huge list of potential buyers (with a wide range of buying power and interests) who we notify every time we post a new listing. A lot of our new listings are purchased very quickly by one of these potential buyers on our lists, many of whom have purchased sites through us in the past.
Our listings are ultra detailed, extremely convincing and very well-written. Just take a look at some of our active listings to see the quality of our work. What's more, we'll list your site in MULTIPLE high-traffic website marketplaces, including the Store Coach Marketplace, Flippa.com, BizBuySell.com and more. By posting in multiple marketplaces, our average listing gets 10+ new leads per day on an ongoing basis! And our impressive seller profile & broker status generates A LOT of trust and increases the amount buyers are willing to pay.
We are very careful to protect your trade secrets and other confidential information, both in the public sale listing and throughout the entire selling process. While our listings are very detailed and comprehensive, they typically do not reveal the domain name (or brand name) or the specific product line(s) you sell. It's only after we screen prospective buyers and get an NDA that this info is shared. And even after that, we follow your instructions on what information is disclosed to prospective buyers and when. You're in charge!
Long before we began brokering the sale of websites, we built and operated many websites ourselves (including dropship eCommerce stores, inventory-based stores, Amazon FBA businesses, ad-driven content sites, affiliate sites and more). We've also bought and sold dozens of sites ourselves over the past 15 years. Bottom line: We know ALL SIDES of this business inside and out. We know what's important to buyers, we know what's important to sellers, and most importantly, we know exactly what it takes to get the deal done!
Above & Beyond
Here are just a few of the "extra" things we do to show our clients we love them... 1) We provide escrow services for no additional cost, which saves you hundreds (or thousands) of dollars. 2) Our team includes accounting experts who can assist you (for no additional fee) with cleaning up your books and preparing your P&L (and other financial information) for the listing. Our past clients rave about how helpful and valuable this is. 3) We assist with transferring all of the business accounts and assets after the sale is completed.
No-Obligation Inquiry Form
Overview of the Selling Process
1. Sign Simple 1-Page Broker Agreement
This simple contract spells out everything we'll do as your broker to get your business sold, the term of the agreement, and the brokering fee you'll pay us after your business is successfully sold.
2. Create Sale Listing
We'll send you a list of all the information & logins (read-access only) we need to prepare the listing. We'll then create the listing, get your feedback, and make any requested changes until you're 100% happy with it and give us the "green light" to take it live.
3. Post Sale Listing in Multiple Marketplaces
We'll list your site in multiple high-traffic marketplaces, including the Store Coach Marketplace, Flippa.com, BizBuySell.com and more. (Note: If you'd prefer that we not list in all of these marketplaces, we certainly don't have to... it's up to you.)
4. Extensive Promotion & Outreach
We'll notify our huge mailing list (comprised of tens of thousands of potential buyers) of your listing. Most of our listings are also featured in Flippa's weekly newsletters. Plus, we have co-broker relationships with several other brokers, who also promote our listings to their lists.
5. Field Inquiries from Prospective Buyers
This is where the "heavy lifting" really begins. Since we don't know which of the hundreds of people who inquire about the business will turn out to be the eventual buyer, we treat ALL potential buyers as if they'll end up being "the one." We'll handle ALL of the back-and-forth communications with potential buyers so you don't have to (this saves you dozens/hundreds of hours)!
6. Help You Negotiate Offers
We'll consult with you on how to respond to offers to help you get as much for your business as possible. We've negotiated hundreds of offers and have extensive experience putting together deal structures that work for both parties. Ultimately, it's up to you whether you accept any given offer or counter-offer.
7. Sign Letter of Intent (LOI)
Once we come to terms with a buyer on the basic deal structure, both you and the buyer will sign a Letter of Intent (LOI). This isn't the final agreement (see step 9 below), but it puts the deal in "pending" status (much like a home sale being "under contract") and allows us to move into final due diligence and toward closing.
8. Complete Due Diligence Process
The buyer has typically already done quite a bit of due diligence before getting to this point, but we'll assist him/her with completing their due diligence. This is typically the step where the buyer will want to have a phone call or two with you to talk about operations, growth opportunities, etc.
9. Sign Asset Purchase Agreement (APA)
Closing time! To consummate the deal, you and the buyer will both sign the definitive Asset Purchase Agreement (APA). The APA spells out all the terms of the sale, including how the assets and funds will be transferred (see step 10 below).
10. Transfer Assets & Funds
We'll manage the transfer of the sale proceeds to you, as well as the transfer of the business assets & accounts to the buyer. This process is typically handled through escrow, ensuring that both parties are fully protected.
Here's What Our Brokering Clients Say About Us...
Listen to Patty's Experience Selling Her ~$750,000 Web Business
Patty Benson Aptos, CA
"We got the listing price ultimately, and I really think that was due to everything [they] did... [They] did a great job negotiating and getting us the best price."
"Because of [their] honesty and integrity and knowledge, I just felt totally safe and totally confident that [they] would do everything right... and [they] did."
"I'll tell ya, if you're looking to sell a business and you're thinking about using the Store Coach guys, man, you're in the right place."
"You won't find a more honest, to-the-point, straightforward, friendly [broker] in this business."
"My business partner and I recently sold our $8+ million web business through Store Coach. As you'd imagine, selling that size of a company was a very big deal... lots of potential buyers, lots of due diligence, lots of back and forth with attorneys, lots of moving parts. Kevin and his team were right there managing it all. And they did an AMAZING job... very professional, great communication, and expert at negotiating and getting the deal done. We ended up getting 4 offers for the business and sold it for the full asking price. I'll definitely be using Kevin and Store Coach again for future website sales."
"I met Kevin Hermansen online, immediately recognized his expertise. He is an incredible ecomm broker [and] coach and provided immense insights regarding valuation [and] areas of site improvement."
"Recently, because of health issues, we found ourselves in need of selling our business quickly. We immediately turned to Store Coach’s brokering service, because we had worked so harmoniously with the folks at Store Coach in the past when we were working to build our business. The business was ready to list within a week and sold just two days after going live! I can’t say enough about the integrity and professional proficiency Store Coach brings to their business dealings. Thank you for a job well done!"
"Store Coach was a delight to work with. Kevin Hemansen's strengths are in accounting and eCommerce. He did a great job facilitating our deal from both the buyer and seller's perspectives."
"When I asked Store Coach to sell one of my sites, they not only took care of all the hurdles that come with selling a site - showing proof of income, advertising stats, traffic info, etc. They also sold it FAST, and I received way more $$$ than I was expecting for it. Store Coach's Website brokering service is hands down your best bet to get the highest amount possible for your eCommerce website!"
"So this year I decided I wanted to retire and contacted Kevin at Store Coach to see if he could sell my store for me, and he did. It only took them a week to get it sold and within a few days they transferred the money into my account and got me more than I expected, so I am one happy camper."
Frequently Asked Questions
Still Have Questions?
The quickest & easiest way to get your questions answered is by filling out the form above. Submitting the form in no way obligates you to proceed, but it will allow us to get your information and get in touch with you so we can answer all of your questions. We'd also be more than happy to talk with you in person. We can be reached at (855) 5-COACH-5 during regular business hours (Monday thru Friday 8am - 5pm MT).