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Module 6: Handling Operations of Your Online Store

Expected Launch Date: 11/27/20

What we'll cover in this module:

Introduction

In the previous modules of this free store building course we chose a niche, sourced wholesale productsbuilt our store, then launched our store, and here in Module 5 (the final module in this training course) we'll finally launch our store and activate pay-per-click advertising!

HINT: Just like in Modules 1, 2, & 3, each step below contains a 'Learn' section (indicated by the icon) that teaches you why the step is necessary, then an 'Execute' section (indicated by the icon) that indicates how to actually complete the step. We'll again indicate the differences between model 1 and model 2 stores, and if you need a definition of each you can see that here.

What's our goal in this module?

The goal of module 4 is to get your store launched the "right way" so Google & Bing (and other search engines) are aware of it. We also want to install tracking code so you can watch visitor behavior and make improvements over time.

6.1 Install Tracking Codes

LEARN

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HINT: Yuuuuuu.
EXECUTE
  1. eeeeee

6.2 Handling Your Store's Accounting

LEARN

Managing your stores accounting doesn't need to be a nightmare, but if you don't have a system up front and get behind it certainly will become one!

Managing your stores accounting doesn't need to be a nightmare, but if you don't have a system up front and get behind it certainly will become one!

EXECUTE

Launch Facebook ads and begin daily monitoring (based on the approach above for your chosen store model).

HINT: Txxxx.

6.3 Google & Bing Shopping Ads

LEARN

After Facebook ads, Google/Bing Shopping ads is always the next group of PPC ads we get going for our stores. This is mainly because the ROI is almost always positive in these shopping portals. For many stores, you won't get a lot of traffic from either portal (when you keep your max bids relatively low), but the little bit you spend will almost always have a positive ROI.

It's also important to note that Google Shopping Ads don't simply appear within Google Shopping, they can also appear within Google.com search results and in other locations online as well.

Here's an example...

Google Shopping ads appearing over a Google.com search results page

You can also use your Google Shopping ads as your Adwords Re-Marketing ads, which we will discuss in section the next section. This is important because ads that display a product image, a product price, and other product details are much more likely to convert.

EXECUTE
  1. Follow this guide to get your products submitted to Google & Bing Shopping.
HINT: Bing Shopping accepts the same product feed file that's generated using the Shopify app that's featured in the guide linked to above, so use that to get your products live on Bing Shopping too. The Bing Shopping portal doesn't generate as much traffic as Google Shopping, but for many product types it actually has a lower cost-per-conversion, so it's certainly worth trying for every store!

6.4 Google & Bing Text Ads

LEARN

xxxxs

EXECUTE

xxxxs

6.5 Adwords Re-Marketing Ads

LEARN

xxxxs

EXECUTE

xxxxs

6.6 Other PPC Portals

LEARN

Txxxxx

EXECUTE
  • xxxxxxx

    CONGRATULATIONS, YOUR STORE IS LAUNCHED!

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