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A FEW OF OUR ACCOMPLISHMENTS

2003

Textbooks for Sale

It's pretty crazy to think that buying textbooks from our local college's clearance bin and reselling them on Amazon is what got us into internet retail! :)

2005

Our First Huge Success

Equipped with nothing more than some basic SEO knowledge, we launch two online parrot cage stores & have our first ever $100,000+ net profit year in eCommerce!

2006

Everything Birds Sells for $200,000+

After nearly 2 years of clearing 6-figures of bottomline net profit from the two sites that made up Everything Birds, we sell bird-cage.com for $173,000 on Flippa, and bird-supplies.net for $40,000 to a private party.

2006

Featured in the New York Times

The attention garnered from selling bird-cage.com on Flippa for $173,000 landed us in the New York Times as the featured story in the Business section (see the article here).

2006

Featured on Fox Business News

Fox Business News also heard about our ongoing success in eCommerce and interviewed our very own Dave Hermansen on one of their broadcasts (see the interview here).

2007

NicheBlueprint.com is Born

The original Niche Blueprint training goes live on NicheBluerpint.com. Over a decade later we still update this training on an ongoing basis so entrepreneurs can access our evolving "blueprints" for building & marketing niche dropship stores!

2008

Sold Pitching Machines Now for $149,000

The pitching machine store that we had launched a year earlier sold on Flippa for $149,000. This transaction lands us in a featured case study on Flippa's blog.

2010

StoreCoach.com is born

After the sell of Pitching Machines Now, the Hermansen Brothers turn their full attention to building & launching Store Coach, with the goal of turning it into the world's best resource for entrepreneurs who are dedicated to online retail.

2014

NFC Performance is sold for $100,000+

After starting with a run-down website that cost a couple thousand dollars, NFCperformance.com is transformed into an online specialty store worth 6 figures. A minority partner on the project buys the Hermansen Brothers out on the project based on a valuation of $115,000.

2015

Brokering Service is announced

After selling dozens of web businesses of our own and for private parties, Store Coach launched their own brokering service in 2015. The motto "Net More. Pay Less." still holds true for clients of the brokering service to this day.

2019

Partner w/ Coach is born

After more than 150 of our own successful specialty online stores, and consulting on thousands of others, Store Coach announces the launch of the Partner with Coach program. This program allows driven, bright entrepreneurs to work directly with the Store Coach team on their own start up niche store.