Training Overview

  eCommerce Training for Starting an Online Store  

Thinking of Starting an Online Store?Thinking of starting an online store? We have absolutely no hesitation stating that Store Coach has the best, most comprehensive, most detailed, most up-to-date eCommerce training course on the planet. We guide you step-by-step through the process of choosing a store model and deciding what to sell, setting up an account with a supplier, building your store, launching it, getting it ranked well in Google, driving paid, organic (free) and direct traffic to it, maximizing your profits, managing day-to-day operations and even selling your online store (if you choose to). And those are just the highlights! Our course covers all the nitty-gritty details and fills in all the gaps, eliminating all the guesswork in building a profitable, sustainable online store.

Our eCommerce training course is organized into 4 phases: 1) Planning, 2) Build-Out, 3) Marketing and 4) Operations. Each phase is sub-divided into several chapters. Let's take a closer look at what's covered in each phase, together with a list of Store Coach's tools and resources that will assist you in each phase.

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  Phase 1: Planning

  Chapter 1: Choose Your Niche - Discover the "Big 4" factors for choosing a niche you can realistically make money in.
  Chapter 2: Choose Your Store Model - Learn the pros & cons of each model: a) stock & ship, b) dropship and c) affiliate.
  Chapter 3: Source Products - Set up a reseller account with one or more suppliers (or join an affiliate program).

  Phase 1 Overview

Phase 1: PlanningPhase 1 will give you the foundation for your entire business and be critical to your success. From deciding what you're going to sell and what type of online store you'll be building to securing a supplier account and sourcing products, we’ll take you through the crucial first steps of your eCommerce endeavor.

We'll start off in Chapter 1 with perhaps the most important part of the whole process: choosing a niche (i.e. a market or a product line). No matter how great your site is, your business will never truly thrive if your niche is a dud. We've built dozens of successful online stores around a wide variety of niches and will guide you through the process of choosing a winning niche. We'll introduce you to the "Big 4" factors for choosing a good niche market, and we'll answer these common questions:

  • What makes a niche market profitable? What type of niche markets should I avoid?
  • How much of a profit do I need to be making on each order?
  • Is there a tool to help me forecast how successful my niche will be?

Once you've selected your niche, the next step is to choose your store model. In Chapter 2, we'll discuss the three types of stores you can build: 1) stock & ship eCommerce, 2) dropship eCommerce and 3) affiliate product stores. We'll discuss the PROs and CONs of each store model and help you choose which type of online store makes the most sense for you. Some questions that we’ll address are:

  • What is the difference between an eCommerce Store and an affiliate product store?
  • Which store model will give me the biggest payoff?
  • Do I have to keep a stock of products? What are my options for shipping?

Lastly in this planning phase, we will walk you through how to find a supplier. You can’t have an online store without any products to sell! This can be a daunting task for some, but all it takes are the right tools. From how to identify potential suppliers to securing a reseller account with a supplier, we’ll walk you through each step of the process. We’ve even thrown in a couple of scripts to use, and have provided solutions and next steps for every possible outcome of your outreach. Here are some of the topics we’ll cover in Chapter 3:

  • What is the best way to contact a supplier? What kind of preparation do I need to do?
  • What happens if a supplier won’t dropship for me? What are my options? Can I change their mind?
  • How do I verify that this supplier is giving me the best deal? How can I project what my profit margins will be?

After you’ve completed your Phase 1 training, you will have chosen a profitable niche, determined your store model, and secured a supplier (or two) for your products. In short, you will have poured the foundation for your new online business and will be well on your way to start building your store!

  Pro Tools & Resources

  • Niche Finder Pro - This proprietary tool we've created makes finding an attractive niche a piece of cake! It analyzes all of the "Big 4" factors for selecting a niche, including generating a Can I Rank? score that tells you how challenging it will be to get ranked in Google. Niche Finder Pro makes it easy to find high-demand niches with weak competition.
  • Supplier Directory Pro - Our enormous supplier directory contains direct contact details for thousands of dropship and wholesale suppliers, located in both the USA and throughout the world. These suppliers are willing and anxious to work with you.
  • Non-US Resident's Guide - Approximately 1/3 of our Pro Members reside outside the United States. But because the USA has - by far - the largest online shopping marketplace in the world, most non-US members choose to build a store targeting the US market. This guide shows non-US residents how to set up a US-based business.

  Phase 1 FAQs

Is Store Coach just for dropshipping-based eCommerce stores or for other types of websites too?
I live outside the United States. Is Store Coach still relevant and applicable to me?
Do I need... A product to sell? Connections with suppliers? Technical skills? Internet marketing experience?
I am a complete newbie. Is Store Coach for me?
How can I possibly compete with the likes of Amazon and eBay?

Store Coach Membership is FREE!

We've helped THOUSANDS of people just like you ditch their day jobs. You can too!

  Phase 2: Build-Out

  Chapter 4: Pre-Build Tasks - Get a good domain name, choose the right shopping cart platform, and get all your ducks in a row.
  Chapter 5: Build Tasks - Build your site the right way so both Google and customers will love it.
  Chapter 6: Launch Tasks - Can't-miss steps to let Google and the world know you're open for business.

  Phase 2 Overview

Phase 2: Build-OutIn Phase 2, we’re getting to the meat of it: the build. Even with the perfect niche and a killer line-up of suppliers, you’re not going to make any money without a store that’s optimized to a) impress Google, and b) convert casual visitors into paying customers. In Phase 2, we’ll take you through all of the steps - from pre-build all the way to launching your store. With this training, you’ll have all the tools you need to create an online store that will make your eCommerce business flourish and maximize your profits.

In Chapter 4, we’ll go over everything you need to gather before you start building. One of the most important parts of the pre-build is selecting a shopping cart platform. The shopping cart platform is like the brain of your store; it's what makes everything work. From the look of your online store to managing all of your information and inventory, your shopping cart platform is your store’s lifeline. In this phase of the training, we’ll answer the following questions:

  • What are the different types of shopping cart platforms?
  • How do I know which kind of shopping cart platform is right for my store?
  • Which shopping cart platforms do you recommend?

In Chapter 5, we’ll walk you through the actual store build-out. It isn’t just uploading products; you need to make your store attractive to customers and be prepared to take a variety of payments. After all, that’s what eCommerce is all about... getting paid! Not only will we take you step by step through all of the nitty-gritty details of building your store, but we will also teach you how to set it up in a way that builds customer trust, which is the foundation of any successful eCommerce business. Here are some questions we'll address in this chapter:

  • What kind of content do I need to put on my site?
  • How do I set up shipping and tax rates for my store?
  • How do I accept payments, including credit cards?

In the final chapter of Phase 2, we will take you through the super important store launch sequence. Even the most expertly executed store is worthless if no one but you knows that it exists. The goal here is to get people (and lots of them) to your store, and more importantly, to the checkout page. Unlike a brick and mortar store, you aren’t going to be making flyers and taking ads out in the paper. Figuring out how to advertise an online store is a bit more elusive, and it takes a firm understanding of the different tools available to you. Chapter 6 will teach you how to get your name out there so you can start turning a profit, and will answer these questions:

  • How do I get Google to recognize my online store?
  • Which Google products should I be using, and how?
  • Which social sites should my store be on, and how do I set up my blog?

By the end of your Phase 2 training, you will have a complete online store that’s attractive to both customers and Google, and that’s ready to start taking payments. We’ll also provide you with all the tools you need to start advertising your store, so you’ll be all set up to start marketing and turning a major profit.

  Pro Tools & Resources

  • Pre-Launch Checklist - This useful checklist helps you get all your ducks in a row so you're 100% ready to start building your store.
  • On-Page Optimization Guide - This guide helps you ensure that all your "top-level" pages (i.e. home page, category and sub-category pages, brand pages, etc.) are keyword-optimized (but not over-optimized) for the keyword phrase each page is targeting.
  • Store Launch Sequence - This checklist of must-do tasks ensure that you've done everything important to let Google and the world know you're live and open for business.

  Phase 2 FAQs

How much will it cost to build an online store? What are the ongoing monthly costs?
How long will it take before I start making money?

Store Coach Membership is FREE!

We've helped THOUSANDS of people just like you ditch their day jobs. You can too!

  Phase 3: Marketing

  Chapter 7: Web Marketing Strategy - Learn what your web marketing strategy should be for the first 6 months of operations (and beyond).
  Chapter 8: Paid Traffic - Learn how to profitably use PPC and other forms of paid advertising to start making sales right out of the gate!
  Chapter 9: Organic Traffic - Get your store ranked and drive tons of free organic traffic from Google and the other search engines.
  Chapter 10: Direct Traffic - Drive direct traffic to your site from other sites out on the web, leading to more sales and profit.

  Phase 3 Overview

Phase 3: MarketingYour online store is built and launched... now it's time to drive traffic to it so you can start making sales! In Phase 3, we'll dive into each of the 3 primary methods/sources for traffic: 1) paid traffic, 2) organic traffic, and 3) direct traffic.

Chapter 7 introduces you to the world of Internet marketing, helping you see the "big picture" of how to market a website and get visitors to your store. In this introductory chapter to Phase 3, I'll give you a timeline of what traffic sources you should focus on over the first several months post-launch and discuss what you can realistically expect traffic/sales-wise over that time span. You'll see that it's very possible to start generating profits in month 1!

Chapter 8 is all about using paid advertising to drive visitors to your site. While you're certainly not "required" to use paid advertising, I strongly recommend that you test it out. Web-based paid advertising is a completely different animal from "real-world" paid advertising. You don't have to risk thousands and thousands of dollars for a big TV/radio/print ad that may or may not pay off. With Pay-Per-Click (PPC) and other forms of web advertising, you'll know within ~$50 of ad spend whether your paid ads are generating more profits than they're costing. I'll teach you my "Big 4" rules of engagement for PPC advertising, which will help ensure that your paid ads have a positive ROI and contribute to your bottom line. In addition to PPC advertising, we'll also cover all the ins and outs of using paid banner ads and setting up your own affiliate program.

Chapter 9 is dedicated to helping you get your site ranked well in Google, which will generate a constant stream of free, organic traffic to your store. Paid advertising is great because it allows you to start generating traffic right out of the gate, but you'll always make more profit per order from free, organic traffic than you'll make from paid traffic. Your store's long-term profitability will depend greatly on how well your store ranks in Google (and the other search engines) for the keyword phrases you're targeting. In Chapter 9, we'll first explore Google's key ranking factors and what you need to focus on to achieve good rankings in today's Google environment. Then I'll introduce you to my Insanely Simple SEO Marketing Plan, which provides you with a sure-fire action plan for climbing up the rankings and getting huge amounts of free traffic.

The final chapter of Phase 3 is all about driving direct traffic to your store to supplement your paid traffic and organic traffic, leading to more sales and more profit. In Chapter 10, I'll teach you everything you need to know to drive traffic to your online store from popular forums and other "social hangouts" in your market. I'll also show you how to find opportunities to be a guest contributor on high-traffic blogs, which can lead to enormous amounts of direct traffic. We'll also discuss how to use Q&A sites like Yahoo Answers and Quora to bring in additional highly-targeted visitors.

Using the strategies you'll learn in Phase 3 to bring in a combination of 1) paid traffic, 2) organic traffic and 3) direct traffic, your visitors, sales and profits will continue to increase month after month.

  Pro Tools & Resources

  • Insanely Simple SEO Plan - There are literally hundreds of SEO and marketing techniques promoted out on the web. The vast majority you'll read about are outdated and ineffective, and a lot of them will get you penalized by Google. Coach's Insanely Simple SEO Plan boils marketing down to a small handful of safe, effective, manageable marketing techniques to get your site ranked well in Google.
  • Rank Master Pro - This brilliant beyond brilliant tool (if we do say so ourselves) identifies your competitors' best (highest quality, highest value) backlinks and provides a slick interface for helping you obtain the same or similar backlinks to your site. The end result: you'll have a handful of the best backlinks from each of the top-ranking sites, giving you a stronger backlink profile - and therefore higher rankings - than all of them. Pro Membership gives you instant access to Rank Master Pro.
  • PPC Management Tool - This insanely powerful Excel-based program helps you analyze and manage all of your PPC campaigns (including PLAs), saving you tons of time and money.

  Phase 3 FAQs

How long will it take before I start making money?
How can I possibly compete with the likes of Amazon and eBay?

Store Coach Membership is FREE!

We've helped THOUSANDS of people just like you ditch their day jobs. You can too!

  Phase 4: Operations

  Chapter 11: Maximize Your Profits - Increase your bottom line by maximizing your conversion rate and your average profit per order.
  Chapter 12: Store Operations - Learn all the ins and outs of optimal day-to-day store operations, including time management and outsourcing.
  Chapter 13: Sell Your Store? - Selling your store is by no means required, but if you do sell, we'll help you get top dollar for it.

  Phase 4 Overview

Once you have a handle on how to market and drive traffic to your store, it’s time to turn your attention to maximizing your profits. How will we do this? By increasing the other 2 factors of the Profit Formula...

Phase 4: OperationsProfit =
Number of Visitors
x Conversion Rate
x Profit Per Order

Phase 3 was all about getting traffic... increasing the number of visitors to your store. But that's just the 1 of the 3 factors in the Profit Formula. In Chapter 11, we'll explore ways to maximize the other 2 factors: your conversion rate and your average profit per order. Increasing one or both of these other 2 factors will have just as big of an impact on increasing your bottom line as traffic will. And oftentimes, they're faster and easier to increase. In Chapter 11, we'll make sure you're not guilty of any of the common "conversion rate killers" and talk about how to use A/B split testing to try out lots of different ideas for improving your conversion rate. Chapter 11 will answer the following questions:

  • What are some red flags that will scare visitors off? How do I convince them to by from me instead of a competitor?
  • Just how important are my prices? How often should I update them?
  • What do I do when my business seems to hit a plateau? How can I grow and expand my business?

In Chapter 12, we'll turn our attention to day-to-day store operations. I'll teach you all the tips and tricks I've learned over the last 10+ years in eCommerce to creating a profitable, efficiently-run business. We’ll go over some common mistakes that business owners make and the best ways to avoid them. You’ll also learn the correct way to process orders. Knowing this system is vital for not only your customers’ satisfaction, but also for your business’ success (not to mention your sanity). When it comes to order processing, many people worry about being victims of fraud. That’s why we made sure to carve out a special section in this chapter dedicated entirely to how you can identify and prevent fraud. Some of the questions Chapter 12 will answer for you are:

  • How should I be spending my time on a daily/weekly basis? What tasks can I safely outsource?
  • How do I process orders to keep customers happy? What records do I need to keep?
  • How do I verify that an order is legitimate?

In Chapter 13, we'll address the possibility of selling your online store for a huge "pay day." For some of you, this store might be your baby, and you have no intention of selling it. That’s totally fine! But others may be ready to "cash in" move on to your next project. If you fall into this latter group, we’ll take you step-by-step through the selling process and let you in on the secret to getting top dollar for your store. In Chapter 13, we'll answer these questions and more:

  • Should I sell my store or hang onto it? What are the reasons I may want to consider selling
  • How much money can I realistically get for my store? How is an eCommerce store valued?
  • If I decide to sell, how do I list my store to make it attractive to potential buyers?

With the completion of your Phase 4 training, you will possess all the knowledge you need to have a thriving, profitable eCommerce business. Whether you decide to keep your store or sell it to the highest bidder, you’ll be primed to make a great income with a business that you built from the ground up.

  Pro Tools & Resources

  • Trust Graphics Jumbo Pack - Save hundreds of dollars on graphic design costs with our complementary ZIP file containing over 100 professional-quality trust graphics.
  • Site Review Framework - Tracking your store's key performance metrics each month is key to identifying trends and maximizing opportunities. This downloadable template makes monthly site reviews easy.
  • Downloads Galore! - We have all kinds of spreadsheets and templates available for you to download... order log (single-supplier store or multiple-supplier store), PPC profitability analysis, and many more.

  Phase 4 FAQs

Is fraud a common problem in eCommerce?
Does the training talk about how to go about SELLING my store?
What all tools and services do you guys offer? Can I outsource tasks to you?

Store Coach Membership is FREE!

We've helped THOUSANDS of people just like you ditch their day jobs. You can too!